Customer relationship management in small and medium-sized enterprises of the Moravian-Silesian region: Qualitative research.

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F19%3AA0000050" target="_blank" >RIV/47813059:19520/19:A0000050 - isvavai.cz</a>

Výsledek na webu

<a href="https://aak.slu.cz/magno/aak/2019/mn2.php" target="_blank" >https://aak.slu.cz/magno/aak/2019/mn2.php</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.25142/aak.2019.013" target="_blank" >10.25142/aak.2019.013</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Customer relationship management in small and medium-sized enterprises of the Moravian-Silesian region: Qualitative research.

Popis výsledku v původním jazyce

Customer relationship management (CRM) is in the centre of attention of companies of any size and it is applied in different areas of national economy. In the School of Business Administration in Karviná the CRM research is being carried out since 2005 under a grant and other projects. The objective of this article is to introduce partial results of the latest research carried out especially under “Student Grant Competition” (2017-2019) or under the project of long-term sustainability OP VK (2014-2019). The particular objective of this contribution is to introduce brief conclusions of the interviews we had with representatives of small and medium sized enterprises (SME) in the Moravian-Silesian Region. These interviews were a necessary part of the pre-research phase of our qualitative research. Our research topic is connected with the main problem areas of CRM in the Moravian-Silesian Region.

Název v anglickém jazyce

Customer relationship management in small and medium-sized enterprises of the Moravian-Silesian region: Qualitative research.

Popis výsledku anglicky

Customer relationship management (CRM) is in the centre of attention of companies of any size and it is applied in different areas of national economy. In the School of Business Administration in Karviná the CRM research is being carried out since 2005 under a grant and other projects. The objective of this article is to introduce partial results of the latest research carried out especially under “Student Grant Competition” (2017-2019) or under the project of long-term sustainability OP VK (2014-2019). The particular objective of this contribution is to introduce brief conclusions of the interviews we had with representatives of small and medium sized enterprises (SME) in the Moravian-Silesian Region. These interviews were a necessary part of the pre-research phase of our qualitative research. Our research topic is connected with the main problem areas of CRM in the Moravian-Silesian Region.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Acta academica karviniensia

ISSN

1212-415X

e-ISSN

2533-7610

Svazek periodika

19

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

13

Strana od-do

42-54

Kód UT WoS článku

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EID výsledku v databázi Scopus

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