Globalization and perception of tourism trends by supply and demand

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F20%3AA0000128" target="_blank" >RIV/47813059:19520/20:A0000128 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.1051/shsconf/20207404019" target="_blank" >http://dx.doi.org/10.1051/shsconf/20207404019</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1051/shsconf/20207404019" target="_blank" >10.1051/shsconf/20207404019</a>

Jazyk výsledku

čeština

Název v původním jazyce

Globalization and perception of tourism trends by supply and demand

Popis výsledku v původním jazyce

The article deals with the development of trends in tourism, specified by selected authors, who describe trends. The aim of the paper is to compare trends in supply and demand. In the field of supply, we focused on the view of tourism business. Within the institutional support project Tourism Trends in the Moravian-Silesian Region, the impact of globalization on trends, both on the demand side and on the supply side, was analysed. Following methods were used: analysis, comparison, interview, questionnaire survey. The research revealed that most of the customers are affected by globalization, about half of the customers use the Internet to select and purchase travel agency services, one fifth use discount portals. Customers have also focused most on the following holiday trends: finding new experiences, active and adventurous trips, discovering unique places, gastronomic tourism, sightseeing and cycling. Based on the comparison of trends from the perspective of customers, travel agencies and the description of trends from the Tourism Management Strategy in the MSR 2017, it was found that traditional tourism, urban, cognitive and creative tourism, rural tourism, spa tourism are considered dominant, along with growing interest in gastronomic tourism, extreme experiences and adventure tours.

Název v anglickém jazyce

Globalization and perception of tourism trends by supply and demand

Popis výsledku anglicky

The article deals with the development of trends in tourism, specified by selected authors, who describe trends. The aim of the paper is to compare trends in supply and demand. In the field of supply, we focused on the view of tourism business. Within the institutional support project Tourism Trends in the Moravian-Silesian Region, the impact of globalization on trends, both on the demand side and on the supply side, was analysed. Following methods were used: analysis, comparison, interview, questionnaire survey. The research revealed that most of the customers are affected by globalization, about half of the customers use the Internet to select and purchase travel agency services, one fifth use discount portals. Customers have also focused most on the following holiday trends: finding new experiences, active and adventurous trips, discovering unique places, gastronomic tourism, sightseeing and cycling. Based on the comparison of trends from the perspective of customers, travel agencies and the description of trends from the Tourism Management Strategy in the MSR 2017, it was found that traditional tourism, urban, cognitive and creative tourism, rural tourism, spa tourism are considered dominant, along with growing interest in gastronomic tourism, extreme experiences and adventure tours.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

The 19th International Scientific Conference Globalization and its Socio-Economic Consequences 2019 – Sustainability in the Global-Knowledge Economy

ISBN

—

ISSN

2261-2424

e-ISSN

2261-2424

Počet stran výsledku

8

Strana od-do

4019-4026

Název nakladatele

Žilinská univerzita

Místo vydání

Žilina

Místo konání akce

Rajecké Teplice

Datum konání akce

1. 1. 2019

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

—