New possibilies of Communication of E-shops and their importance

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F22%3AA0000325" target="_blank" >RIV/47813059:19520/22:A0000325 - isvavai.cz</a>

Výsledek na webu

<a href="https://ojs.umb.sk/index.php/nfr/index?fbclid=IwAR0fSCiMqXxvBEnhPwwO6ELdlVSrweO9uwCFCLaZvALqoA90MXsGwk7tPWg" target="_blank" >https://ojs.umb.sk/index.php/nfr/index?fbclid=IwAR0fSCiMqXxvBEnhPwwO6ELdlVSrweO9uwCFCLaZvALqoA90MXsGwk7tPWg</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

New possibilies of Communication of E-shops and their importance

Popis výsledku v původním jazyce

The article deals with the communication of the Westwing web e-shop. The article aims to describe the methods of communication of this e-shop on the verbal level. In the introduction of the article, the topic of communication is set in a broader framework of time and content. This is followed by a review of the selection of professional literature on the topic, a description of the theoretical grasp of the research investigation with a terminological explanation of the relevant concepts and then an enumeration of the methods used. Within the verbal investigation, it is examined how the integration of the recipient into the communication is approached in the communication of the web application, what means are used in doing so, how the symbiosis between the verbal and non-verbal components of communication is realized, and what persuasive means are chosen in the communication. The examples of the communication of this e-shop are used to reveal new possibilities of influencing potential clients and the potential of sales applications. The article concludes by highlighting the importance of creativity for advertising in virtual environments. At the same time, attention is focused on the educational dimension of the new type of communication and its use in the development of professional courses at universities.

Název v anglickém jazyce

New possibilies of Communication of E-shops and their importance

Popis výsledku anglicky

The article deals with the communication of the Westwing web e-shop. The article aims to describe the methods of communication of this e-shop on the verbal level. In the introduction of the article, the topic of communication is set in a broader framework of time and content. This is followed by a review of the selection of professional literature on the topic, a description of the theoretical grasp of the research investigation with a terminological explanation of the relevant concepts and then an enumeration of the methods used. Within the verbal investigation, it is examined how the integration of the recipient into the communication is approached in the communication of the web application, what means are used in doing so, how the symbiosis between the verbal and non-verbal components of communication is realized, and what persuasive means are chosen in the communication. The examples of the communication of this e-shop are used to reveal new possibilities of influencing potential clients and the potential of sales applications. The article concludes by highlighting the importance of creativity for advertising in virtual environments. At the same time, attention is focused on the educational dimension of the new type of communication and its use in the development of professional courses at universities.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Nová filologická revue

ISSN

1338-0583

e-ISSN

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Svazek periodika

Vol. 14

Číslo periodika v rámci svazku

No. 1 (2022)

Stát vydavatele periodika

SK - Slovenská republika

Počet stran výsledku

183

Strana od-do

156-174

Kód UT WoS článku

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EID výsledku v databázi Scopus

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