Has the COVID-19 Pandemic Changed the Way Travel Agencies Clients’ Make Decisions?

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F24%3AA0000511" target="_blank" >RIV/47813059:19520/24:A0000511 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.15611/2024.92.5.13" target="_blank" >http://dx.doi.org/10.15611/2024.92.5.13</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.15611/2024.92.5.13" target="_blank" >10.15611/2024.92.5.13</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Has the COVID-19 Pandemic Changed the Way Travel Agencies Clients’ Make Decisions?

Popis výsledku v původním jazyce

The main goal of this chapter was to identify changes in the decision-making process regarding the purchase of package tours in three different periods: before, during and after the COVID-19 pandemic. Identifying these changes will allow both researchers and practitioners to better understand the evolution of consumer behaviour and adapt business strategies to changing market realities. To achieve the research goal, a literature search was conducted and field research was undertaken (N2020 = 1.502 and N2022 = 1.508). In the case of secondary sources, the method of content analysis was used in the adopted research area. Descriptive statistics methods were used to analyse data from primary sources collected using the indirect survey technique (CAWI).

Název v anglickém jazyce

Has the COVID-19 Pandemic Changed the Way Travel Agencies Clients’ Make Decisions?

Popis výsledku anglicky

The main goal of this chapter was to identify changes in the decision-making process regarding the purchase of package tours in three different periods: before, during and after the COVID-19 pandemic. Identifying these changes will allow both researchers and practitioners to better understand the evolution of consumer behaviour and adapt business strategies to changing market realities. To achieve the research goal, a literature search was conducted and field research was undertaken (N2020 = 1.502 and N2022 = 1.508). In the case of secondary sources, the method of content analysis was used in the adopted research area. Descriptive statistics methods were used to analyse data from primary sources collected using the indirect survey technique (CAWI).

Druh

C - Kapitola v odborné knize

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

The Importance of Universities for Society and Economy. The Experience of Researchers from the Visegrád Group

ISBN

9788367899918

Počet stran výsledku

10

Strana od-do

207-216

Počet stran knihy

228

Název nakladatele

Publishing House of Wroclaw University of Economics and Business

Místo vydání

Wroclaw

Kód UT WoS kapitoly

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