A decision support model for online marketing investment decisions

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F25%3AA0000531" target="_blank" >RIV/47813059:19520/25:A0000531 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.inderscienceonline.com/doi/abs/10.1504/IJMDM.2025.144710" target="_blank" >https://www.inderscienceonline.com/doi/abs/10.1504/IJMDM.2025.144710</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1504/IJMDM.2025.144710" target="_blank" >10.1504/IJMDM.2025.144710</a>

Jazyk výsledku

angličtina

Název v původním jazyce

A decision support model for online marketing investment decisions

Popis výsledku v původním jazyce

This study provides a decision support model for starting e-commerce projects. The proposed model uses individual tips from online marketing activities for investment decisions in online marketing using profit simulation and modelling. An e-shop was established and operational in 2022. The coronavirus pandemic (COVID-19) had a wide-ranging effect on e-commerce, technology, business, travel, and the economy. Regression analysis was used to investigate the viability of e-commerce projects considering seasonal trends. The proposed decision support, along with its assessment model and fine-tuning procedures, is described in this study.

Název v anglickém jazyce

A decision support model for online marketing investment decisions

Popis výsledku anglicky

This study provides a decision support model for starting e-commerce projects. The proposed model uses individual tips from online marketing activities for investment decisions in online marketing using profit simulation and modelling. An e-shop was established and operational in 2022. The coronavirus pandemic (COVID-19) had a wide-ranging effect on e-commerce, technology, business, travel, and the economy. Regression analysis was used to investigate the viability of e-commerce projects considering seasonal trends. The proposed decision support, along with its assessment model and fine-tuning procedures, is described in this study.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

International Journal of Management and Decision Making

ISSN

1462-4621

e-ISSN

1741-5187

Svazek periodika

24

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

17

Strana od-do

152-168

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-86000316926