How online retailers compete: duplication of purchase and natural monopoly in e-commerce
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F47813059%3A19520%2F25%3AA0000555" target="_blank" >RIV/47813059:19520/25:A0000555 - isvavai.cz</a>
Výsledek na webu
<a href="https://www.tandfonline.com/doi/full/10.1080/09593969.2024.2448787?scroll=top&needAccess=true" target="_blank" >https://www.tandfonline.com/doi/full/10.1080/09593969.2024.2448787?scroll=top&needAccess=true</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1080/09593969.2024.2448787" target="_blank" >10.1080/09593969.2024.2448787</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
How online retailers compete: duplication of purchase and natural monopoly in e-commerce
Popis výsledku v původním jazyce
This study explores the application of two marketing empirical generalizations in the e-commerce context: the Duplication of Purchase Law, which posits that brands share customers in proportion to market share, and the Natural Monopoly Law, suggesting that popular brands dominate light buyer choices. Using a sample of 953 consumers, the study assessed purchasing patterns in online retail. The analysis revealed that online retailer brands exhibit a pattern consistent with the Duplication of Purchase, with customer duplication level in correlation with market share. Furthermore, large online retailers of electronic goods were found to benefit from a competitive advantage under the Natural Monopoly Law, marginalizing smaller competitors by attracting light buyers. These findings offer valuable insights into the e-commerce market dynamics, with implications for marketing strategies and competitive positioning.
Název v anglickém jazyce
How online retailers compete: duplication of purchase and natural monopoly in e-commerce
Popis výsledku anglicky
This study explores the application of two marketing empirical generalizations in the e-commerce context: the Duplication of Purchase Law, which posits that brands share customers in proportion to market share, and the Natural Monopoly Law, suggesting that popular brands dominate light buyer choices. Using a sample of 953 consumers, the study assessed purchasing patterns in online retail. The analysis revealed that online retailer brands exhibit a pattern consistent with the Duplication of Purchase, with customer duplication level in correlation with market share. Furthermore, large online retailers of electronic goods were found to benefit from a competitive advantage under the Natural Monopoly Law, marginalizing smaller competitors by attracting light buyers. These findings offer valuable insights into the e-commerce market dynamics, with implications for marketing strategies and competitive positioning.
Klasifikace
Druh
J<sub>imp</sub> - Článek v periodiku v databázi Web of Science
CEP obor
—
OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
—
Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Ostatní
Rok uplatnění
2025
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název periodika
INTERNATIONAL REVIEW OF RETAIL DISTRIBUTION AND CONSUMER RESEARCH
ISSN
0959-3969
e-ISSN
—
Svazek periodika
35
Číslo periodika v rámci svazku
5
Stát vydavatele periodika
CZ - Česká republika
Počet stran výsledku
18
Strana od-do
527-544
Kód UT WoS článku
001388665800001
EID výsledku v databázi Scopus
2-s2.0-85213884549