The UAE Tour, cycling stars, and Twitter: Tweeting as part of promoting the host country

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23330%2F21%3A43959941" target="_blank" >RIV/49777513:23330/21:43959941 - isvavai.cz</a>

Výsledek na webu

<a href="https://sciendo.com/pdf/10.2478/pcssr-2021-0019" target="_blank" >https://sciendo.com/pdf/10.2478/pcssr-2021-0019</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.2478/pcssr-2021-0019" target="_blank" >10.2478/pcssr-2021-0019</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The UAE Tour, cycling stars, and Twitter: Tweeting as part of promoting the host country

Popis výsledku v původním jazyce

Using the example of the 2019 inaugural UAE Tour, this study demonstrates how cycling stars indirectly promote countries hosting globally watched sporting events through their Twitter accounts. This study presents a qualitative and quantitative content analysis of the Twitter activity of selected cycling stars. However, this promotion is only a secondary result of their activity on social media; professional athletes use their Twitter accounts as a platform for self-presentation and to show their daily lives to fans. If the athletes are active on social media, it is almost impossible for them to avoid speaking about the host countries, indirectly evaluate them, and provide information about them to their followers. While sports celebrities’ social media profiles are a limited space for the promotion of host countries, they can also help improve the image of the countries and present them in a positive light. Of course, political leaders use countless public or sports diplomacy tools to promote their countries abroad, and online platforms are not necessarily a key element in the promotion of their international image.

Název v anglickém jazyce

The UAE Tour, cycling stars, and Twitter: Tweeting as part of promoting the host country

Popis výsledku anglicky

Using the example of the 2019 inaugural UAE Tour, this study demonstrates how cycling stars indirectly promote countries hosting globally watched sporting events through their Twitter accounts. This study presents a qualitative and quantitative content analysis of the Twitter activity of selected cycling stars. However, this promotion is only a secondary result of their activity on social media; professional athletes use their Twitter accounts as a platform for self-presentation and to show their daily lives to fans. If the athletes are active on social media, it is almost impossible for them to avoid speaking about the host countries, indirectly evaluate them, and provide information about them to their followers. While sports celebrities’ social media profiles are a limited space for the promotion of host countries, they can also help improve the image of the countries and present them in a positive light. Of course, political leaders use countless public or sports diplomacy tools to promote their countries abroad, and online platforms are not necessarily a key element in the promotion of their international image.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50601 - Political science

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Physical Culture and Sport. Studies and Research

ISSN

2081-2221

e-ISSN

—

Svazek periodika

2021

Číslo periodika v rámci svazku

91

Stát vydavatele periodika

PL - Polská republika

Počet stran výsledku

13

Strana od-do

59-71

Kód UT WoS článku

000696999300006

EID výsledku v databázi Scopus

2-s2.0-85116003469