Strategic Corporate Performance Management: A Customer-Oriented Approach

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F17%3A43932547" target="_blank" >RIV/49777513:23510/17:43932547 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.5772/intechopen.69708" target="_blank" >http://dx.doi.org/10.5772/intechopen.69708</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.5772/intechopen.69708" target="_blank" >10.5772/intechopen.69708</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Strategic Corporate Performance Management: A Customer-Oriented Approach

Popis výsledku v původním jazyce

The contemporary world is characterized by enormous development of globalization on the basis of fast spread of information enabled by modern information technologies. The development of the last decades is full of twists and is very difficult to predict. Under these conditions, the society’s paradigm is changing as for the corporate economy management. The significance of non-financial indicators grows, they, in connection with the financial ones, can identify conditions much better and influence corporate performance indicators. The new management orientation, strategic and performance oriented, is connected with transmission from static models to dynamic ones, which can flexibly react to changes within entrepreneurial environment. An interdisciplinary approach to strategic corporate management plays a key role in it. An important role is played by the interdisciplinary holistic approach to corporate management, responding to rapid changes in production related to the individualization of the products according to customer requirements and shortening its life cycle. Under these conditions, the most important factor for market success becomes a customer, whose satisfaction and loyalty to the company must be measured to be able to create conditions for stable growth corporate performance. The great attention is also given to the theoretical basis on which corporate performance management is created. The most important part of customer-oriented management is data acquisition from the measurement of customer experience. The questionnaire survey was the basis for gaining of the primary data source for the customer’s satisfaction and loyalty measurements on the net promoter score (NPS) principle. The product analysis (e.g. passenger cars) in the view of value for the customer provides corporate knowledge about the attributes of satisfaction and loyalty, essential for making strategic decisions about the production and the growth of corporate performance.

Název v anglickém jazyce

Strategic Corporate Performance Management: A Customer-Oriented Approach

Popis výsledku anglicky

The contemporary world is characterized by enormous development of globalization on the basis of fast spread of information enabled by modern information technologies. The development of the last decades is full of twists and is very difficult to predict. Under these conditions, the society’s paradigm is changing as for the corporate economy management. The significance of non-financial indicators grows, they, in connection with the financial ones, can identify conditions much better and influence corporate performance indicators. The new management orientation, strategic and performance oriented, is connected with transmission from static models to dynamic ones, which can flexibly react to changes within entrepreneurial environment. An interdisciplinary approach to strategic corporate management plays a key role in it. An important role is played by the interdisciplinary holistic approach to corporate management, responding to rapid changes in production related to the individualization of the products according to customer requirements and shortening its life cycle. Under these conditions, the most important factor for market success becomes a customer, whose satisfaction and loyalty to the company must be measured to be able to create conditions for stable growth corporate performance. The great attention is also given to the theoretical basis on which corporate performance management is created. The most important part of customer-oriented management is data acquisition from the measurement of customer experience. The questionnaire survey was the basis for gaining of the primary data source for the customer’s satisfaction and loyalty measurements on the net promoter score (NPS) principle. The product analysis (e.g. passenger cars) in the view of value for the customer provides corporate knowledge about the attributes of satisfaction and loyalty, essential for making strategic decisions about the production and the growth of corporate performance.

Druh

C - Kapitola v odborné knize

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název knihy nebo sborníku

Corporate Governance and Strategic Decision Making

ISBN

978-953-51-3554-8

Počet stran výsledku

19

Strana od-do

137-155

Počet stran knihy

224

Název nakladatele

InTech

Místo vydání

Rijeka, Croatia

Kód UT WoS kapitoly

—