An analysis of local search engines in Europe with a focus on the Czech market

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F17%3A43932932" target="_blank" >RIV/49777513:23510/17:43932932 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

An analysis of local search engines in Europe with a focus on the Czech market

Popis výsledku v původním jazyce

There are numerous search engines on the Internet, thanks to which users can quickly access information from all over the world. One of the world’s best-known search engines is Google; however, in Europe it has two local competitors – Yandex and Seznam.cz. This paper focuses on the Czech search engine, Seznam.cz, and an evaluation of its position in the Czech market as well as, on a wider scale, the European market. The analysis of the economic performance of Seznam.cz revealed that the company has excellent financial results. The two main search engines used by Czech Internet users are Seznam.cz and Google. Market research has indicated that while in the past the most widely used search engine was Seznam.cz, in recent years its share has been rapidly dropping, and since 2016 the majority of Czech Internet users have been using Google. The Seznam.cz Company has recently been transforming into a media empire and news server. With respect to the wide range of its services, the company can be expected to grow despite a decrease in its search engine market share.

Název v anglickém jazyce

An analysis of local search engines in Europe with a focus on the Czech market

Popis výsledku anglicky

There are numerous search engines on the Internet, thanks to which users can quickly access information from all over the world. One of the world’s best-known search engines is Google; however, in Europe it has two local competitors – Yandex and Seznam.cz. This paper focuses on the Czech search engine, Seznam.cz, and an evaluation of its position in the Czech market as well as, on a wider scale, the European market. The analysis of the economic performance of Seznam.cz revealed that the company has excellent financial results. The two main search engines used by Czech Internet users are Seznam.cz and Google. Market research has indicated that while in the past the most widely used search engine was Seznam.cz, in recent years its share has been rapidly dropping, and since 2016 the majority of Czech Internet users have been using Google. The Seznam.cz Company has recently been transforming into a media empire and news server. With respect to the wide range of its services, the company can be expected to grow despite a decrease in its search engine market share.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Vision 2020: Sustainable Economic development, Innovation Management, and Global Growth

ISBN

978-0-9860419-9-0

ISSN

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e-ISSN

neuvedeno

Počet stran výsledku

10

Strana od-do

1613-1622

Název nakladatele

International Business Information Management Association

Místo vydání

Norristown

Místo konání akce

Madrid, Spain

Datum konání akce

8. 11. 2017

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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