Perceived Usefulness of Various Types of Customer Feedback Viewed by Managers of SMEs in the Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F22%3A43965394" target="_blank" >RIV/49777513:23510/22:43965394 - isvavai.cz</a>

Výsledek na webu

<a href="https://fpm.euba.sk/www_write/files/veda-vyskum/ekonomika-a-manazment/EaM_2_2022.pdf" target="_blank" >https://fpm.euba.sk/www_write/files/veda-vyskum/ekonomika-a-manazment/EaM_2_2022.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Perceived Usefulness of Various Types of Customer Feedback Viewed by Managers of SMEs in the Czech Republic

Popis výsledku v původním jazyce

The article consists of preliminary research on different approaches to customer feedback on a product and its perceived usefulness. The research was conducted by sending a web questionnaire to selected managers of SMEs. The results show that there is a statistically significant positive perception of customer feedback with a positive influence on product improvement and marketing communication by managers of SMEs based in Prague or Brno. The second part of the research found that from all examined customer feedback approaches, only the social media approach is not perceived as (positively) useful by managers of SMEs. The final part of the research found that there is a statistically significant correlation between the results of the question “Does customer feedback improve your product?” and the perceived usefulness of every individual customer feedback. To calculate the results, the One-Sample Wilcoxon Test was primarily used along with Pearson´s correlation which was used to identify correlations between selected variables.

Název v anglickém jazyce

Perceived Usefulness of Various Types of Customer Feedback Viewed by Managers of SMEs in the Czech Republic

Popis výsledku anglicky

The article consists of preliminary research on different approaches to customer feedback on a product and its perceived usefulness. The research was conducted by sending a web questionnaire to selected managers of SMEs. The results show that there is a statistically significant positive perception of customer feedback with a positive influence on product improvement and marketing communication by managers of SMEs based in Prague or Brno. The second part of the research found that from all examined customer feedback approaches, only the social media approach is not perceived as (positively) useful by managers of SMEs. The final part of the research found that there is a statistically significant correlation between the results of the question “Does customer feedback improve your product?” and the perceived usefulness of every individual customer feedback. To calculate the results, the One-Sample Wilcoxon Test was primarily used along with Pearson´s correlation which was used to identify correlations between selected variables.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

EKONOMIKA A MANAŽMENT

ISSN

2454-1028

e-ISSN

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Svazek periodika

19

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

SK - Slovenská republika

Počet stran výsledku

14

Strana od-do

21-34

Kód UT WoS článku

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EID výsledku v databázi Scopus

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