What motivates Czech rural retailers? A qualitative study from an unfavorable entrepreneurship environment

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F23%3A43970593" target="_blank" >RIV/49777513:23510/23:43970593 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

What motivates Czech rural retailers? A qualitative study from an unfavorable entrepreneurship environment

Popis výsledku v původním jazyce

Rural retail is a concept that has significant benefits for local society in countryside locations. To shape the appropriate conditions for the development of this generally beneficial phenomenon, we need to ask what motivates rural entrepreneurs to give priority to sustaining their business in small Czech villages with less than 1,000 inhabitants. No previous studies were focused on the external and internal factors that influence the entrepreneurial sustainability of rural retail in Czechia. Through a qualitative approach, this study aims to explore the motivation to keep being a rural retail entrepreneur in the unfavourable conditions of Czech rural retail. The summary results of a qualitative study among 30 rural retail entrepreneurs supported by the presentation of five case studies describe how rural retail entrepreneurs face obstacles and how they perceive the gradual changes in the retail market and changes in consumer behaviour. We also identify the most significant external and internal factors that influence a rural retail entrepreneur and show how the motives intersect.

Název v anglickém jazyce

What motivates Czech rural retailers? A qualitative study from an unfavorable entrepreneurship environment

Popis výsledku anglicky

Rural retail is a concept that has significant benefits for local society in countryside locations. To shape the appropriate conditions for the development of this generally beneficial phenomenon, we need to ask what motivates rural entrepreneurs to give priority to sustaining their business in small Czech villages with less than 1,000 inhabitants. No previous studies were focused on the external and internal factors that influence the entrepreneurial sustainability of rural retail in Czechia. Through a qualitative approach, this study aims to explore the motivation to keep being a rural retail entrepreneur in the unfavourable conditions of Czech rural retail. The summary results of a qualitative study among 30 rural retail entrepreneurs supported by the presentation of five case studies describe how rural retail entrepreneurs face obstacles and how they perceive the gradual changes in the retail market and changes in consumer behaviour. We also identify the most significant external and internal factors that influence a rural retail entrepreneur and show how the motives intersect.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Opportunities and Threats to Current Business Management in Cross-border Comparison 2023

ISBN

978-3-86367-071-9

ISSN

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e-ISSN

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Počet stran výsledku

10

Strana od-do

59-68

Název nakladatele

GUC - Verlag der Gesellschaft für Unternehmensrechnung und Controlling m.b.H.

Místo vydání

Lößnitz

Místo konání akce

Železná Ruda

Datum konání akce

9. 11. 2023

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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