Corporate social responsibility as a competitive advantage

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F11%3A43882531" target="_blank" >RIV/60076658:12510/11:43882531 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Corporate social responsibility as a competitive advantage

Popis výsledku v původním jazyce

Current global situation with increasing economic, social, and environmental crisis all over the world leads inevitably to the fundamental change of society. Already, in the last century, there began to appear first voices calling for sustainable development. In the business world this way represents corporate social responsibility. This new philosophy of long-term prosperity is quite well-managed by large companies but apply it in more limited small and medium sized enterprises has certain obstacles. This paper deals with results of applied research about possibilities how to use corporate social responsibility as a competitive advantage for small and medium sized enterprises. The results clarified position of surveyed enterprises in social responsible issue. On the basis of them, there were suggested recommendations for increase competitiveness of small and medium sized enterprises through corporate social responsibility. This research was funded by grant GAJU 047/2011/S-Dalíková fro

Název v anglickém jazyce

Corporate social responsibility as a competitive advantage

Popis výsledku anglicky

Current global situation with increasing economic, social, and environmental crisis all over the world leads inevitably to the fundamental change of society. Already, in the last century, there began to appear first voices calling for sustainable development. In the business world this way represents corporate social responsibility. This new philosophy of long-term prosperity is quite well-managed by large companies but apply it in more limited small and medium sized enterprises has certain obstacles. This paper deals with results of applied research about possibilities how to use corporate social responsibility as a competitive advantage for small and medium sized enterprises. The results clarified position of surveyed enterprises in social responsible issue. On the basis of them, there were suggested recommendations for increase competitiveness of small and medium sized enterprises through corporate social responsibility. This research was funded by grant GAJU 047/2011/S-Dalíková fro

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2011

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

MIC 2011: Managing Sustainability?

ISBN

978-961-266-113-7

ISSN

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e-ISSN

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Počet stran výsledku

15

Strana od-do

"nestránkováno"

Název nakladatele

University of Primorska

Místo vydání

Koper

Místo konání akce

Portorož, Slovenia

Datum konání akce

23. 11. 2011

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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