Communication of SMEs in the region of South Bohemia

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Communication of SMEs in the region of South Bohemia

Popis výsledku v původním jazyce

The paper deals with external communication with the media as one part of the SME system. It particularly deals with the perception of the functioning of the process of external media communication management of these enterprises. Data were obtained froman internal grant of JU GAJU 039/2013/S during the 2014 survey. The sample consisted of 300 SMEs, which were divided into different size groups and further divided into groups according to the industry which the selected SMEs conduct its business in. The process was rated very similarly by enterprises of different size. The micro enterprises evaluated its functioning at the level of 52%. The 53 % level was reported by small businesses and 53 % of medium-sized enterprises. Different sectors reported thefollowing result: 56 % in commerce, 47 % in transport 53 % in services, 57 % in construction, 50 % in manufacturing and 49 % in agriculture. The best functioning was reported within the construction industry and commerce. The worst was t

Název v anglickém jazyce

Communication of SMEs in the region of South Bohemia

Popis výsledku anglicky

The paper deals with external communication with the media as one part of the SME system. It particularly deals with the perception of the functioning of the process of external media communication management of these enterprises. Data were obtained froman internal grant of JU GAJU 039/2013/S during the 2014 survey. The sample consisted of 300 SMEs, which were divided into different size groups and further divided into groups according to the industry which the selected SMEs conduct its business in. The process was rated very similarly by enterprises of different size. The micro enterprises evaluated its functioning at the level of 52%. The 53 % level was reported by small businesses and 53 % of medium-sized enterprises. Different sectors reported thefollowing result: 56 % in commerce, 47 % in transport 53 % in services, 57 % in construction, 50 % in manufacturing and 49 % in agriculture. The best functioning was reported within the construction industry and commerce. The worst was t

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

18. mezinárodní kolokvium o regionálních vědách. Sborník příspěvků.

ISBN

978-80-210-7861-1

ISSN

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e-ISSN

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Počet stran výsledku

8

Strana od-do

136-143

Název nakladatele

Masarykova univerzita v Brně

Místo vydání

Brno

Místo konání akce

Hustopeče

Datum konání akce

17. 6. 2016

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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