Factors Influencing Customer Repeated Purchase Behavior in the E-commerce Context

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F15%3A43890225" target="_blank" >RIV/60076658:12510/15:43890225 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Factors Influencing Customer Repeated Purchase Behavior in the E-commerce Context

Popis výsledku v původním jazyce

Predicting customer purchase behavior in the e-commerce activities is an important task. However, this effort requires fulfillment of a lot of problems. Recommendation systems have become a common way how to help peo-ple when they have to decide in complex selections. But they are not able to perform predictive tasks in this context satisfactorily. In this paper, we deal with a design of a predictive framework for customer purchase behavior in e-commerce context. The aim is to understand customer behavior for online shopping. It means this research seeks to explain the relationship between Internet shopping and customer's behavior, i.e., to identify the determinants of the relationship between online shopping and business customers based model which includes factors, for example perceived value, satisfaction, and behavior (purchase intent). Experiments performed on a real dataset show that these factors play a key role in the decision-making process.

Název v anglickém jazyce

Factors Influencing Customer Repeated Purchase Behavior in the E-commerce Context

Popis výsledku anglicky

Predicting customer purchase behavior in the e-commerce activities is an important task. However, this effort requires fulfillment of a lot of problems. Recommendation systems have become a common way how to help peo-ple when they have to decide in complex selections. But they are not able to perform predictive tasks in this context satisfactorily. In this paper, we deal with a design of a predictive framework for customer purchase behavior in e-commerce context. The aim is to understand customer behavior for online shopping. It means this research seeks to explain the relationship between Internet shopping and customer's behavior, i.e., to identify the determinants of the relationship between online shopping and business customers based model which includes factors, for example perceived value, satisfaction, and behavior (purchase intent). Experiments performed on a real dataset show that these factors play a key role in the decision-making process.

Druh

D - Stať ve sborníku

CEP obor

BB - Aplikovaná statistika, operační výzkum

OECD FORD obor

—

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 9th International Scientific Conference INPROFORUM. Common challenges - Different solutions - Mutual dialogue

ISBN

978-80-7394-536-7

ISSN

2336-6788

e-ISSN

—

Počet stran výsledku

6

Strana od-do

123-128

Název nakladatele

Jihočeská univerzita v Českých Budějovicích, Ekonomická fakulta

Místo vydání

České Budějovice

Místo konání akce

České Budějovice

Datum konání akce

5. 11. 2015

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

—