Virtual and Augmented reality tourism as a solution to the world pandemic outbreak and immediate responses of event organizers

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F21%3A43904088" target="_blank" >RIV/60076658:12510/21:43904088 - isvavai.cz</a>

Výsledek na webu

<a href="http://omp.ef.jcu.cz/index.php/EF/catalog/book/67" target="_blank" >http://omp.ef.jcu.cz/index.php/EF/catalog/book/67</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Virtual and Augmented reality tourism as a solution to the world pandemic outbreak and immediate responses of event organizers

Popis výsledku v původním jazyce

Since the beginning of 2020 we have been experiencing special circumstances, all over the world. The pandemic outbreak of Covid-19 has not only led to restricted physical contact, but has especially affected the leisure and tourism industry as a whole. As a result of the ongoing crises, most of the events have been forced to close and consumers are staying at home due to the shelter-in-place orders across the world. In other cases, events just had been postponed and reintroduce with additional safety measures. Furthermore, events undergone unthinkable transformation with the help of online media and support of augmented and virtual reality (AR/VR). The target of this paper is to unveil perceived value of AR/VR for tourism industry from the perspective of tourist user. The study also emphasizes the importance of authenticity, enjoyment and social presence. With the use of qualitative and exploratory approach, findings provide insight onto favorite AR/VR locations and applications. This study conducted fifty interviews with stakeholders with the goal to explore participants perspective on AR/VR technology in tourism. The research shows, that AR/VR technology is currently an experimental instrument within the tourism industry, however it holds a prospect to transfer travel sector as a whole. VR is progressing technology and so far, little research had been conducted on this new form of travel. Thus, the objective of this paper is to discover current status quo of VR and AR technology in tourism industry during the pandemic and its slow recovery measures.

Název v anglickém jazyce

Virtual and Augmented reality tourism as a solution to the world pandemic outbreak and immediate responses of event organizers

Popis výsledku anglicky

Since the beginning of 2020 we have been experiencing special circumstances, all over the world. The pandemic outbreak of Covid-19 has not only led to restricted physical contact, but has especially affected the leisure and tourism industry as a whole. As a result of the ongoing crises, most of the events have been forced to close and consumers are staying at home due to the shelter-in-place orders across the world. In other cases, events just had been postponed and reintroduce with additional safety measures. Furthermore, events undergone unthinkable transformation with the help of online media and support of augmented and virtual reality (AR/VR). The target of this paper is to unveil perceived value of AR/VR for tourism industry from the perspective of tourist user. The study also emphasizes the importance of authenticity, enjoyment and social presence. With the use of qualitative and exploratory approach, findings provide insight onto favorite AR/VR locations and applications. This study conducted fifty interviews with stakeholders with the goal to explore participants perspective on AR/VR technology in tourism. The research shows, that AR/VR technology is currently an experimental instrument within the tourism industry, however it holds a prospect to transfer travel sector as a whole. VR is progressing technology and so far, little research had been conducted on this new form of travel. Thus, the objective of this paper is to discover current status quo of VR and AR technology in tourism industry during the pandemic and its slow recovery measures.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Cirkulární ekonomika a další vybrané aktuální aspekty ekonomie II. Sborník vybraných příspěvků studentů Ekonomické fakulty Jihočeské univerzity v Českých Budějovicích

ISBN

978-80-7394-862-7

ISSN

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e-ISSN

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Počet stran výsledku

5

Strana od-do

134-138

Název nakladatele

Jihočeská univerzita v Českých Budějovicích

Místo vydání

České Budějovice

Místo konání akce

České Budějovice

Datum konání akce

15. 4. 2021

Typ akce podle státní příslušnosti

CST - Celostátní akce

Kód UT WoS článku

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