In Goodness We Trust. The Role of Trust and Institutions Underpinning Trust in the Organic Food Market

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F12%3A55260" target="_blank" >RIV/60460709:41110/12:55260 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

In Goodness We Trust. The Role of Trust and Institutions Underpinning Trust in the Organic Food Market

Popis výsledku v původním jazyce

The purpose of this study is to explain how trust in organic food is created, with regard to the subjective perspectives of consumers and the ways in which they trust in the quality of organic food. Empirical study includes qualitative analysis focused on how consumers build trust in organic food and its quality. The findings of the study challenge the assumption that organic certification can successfully operate only if consumers have an adequate amount of information about what they are buying. The article shows that consumers possess strategies that enable them to find sufficient and satisfying solutions, also in those situations in which they objectively lack the necessary knowledge. Trust plays a key role in this situation, which is based on faith.

Název v anglickém jazyce

In Goodness We Trust. The Role of Trust and Institutions Underpinning Trust in the Organic Food Market

Popis výsledku anglicky

The purpose of this study is to explain how trust in organic food is created, with regard to the subjective perspectives of consumers and the ways in which they trust in the quality of organic food. Empirical study includes qualitative analysis focused on how consumers build trust in organic food and its quality. The findings of the study challenge the assumption that organic certification can successfully operate only if consumers have an adequate amount of information about what they are buying. The article shows that consumers possess strategies that enable them to find sufficient and satisfying solutions, also in those situations in which they objectively lack the necessary knowledge. Trust plays a key role in this situation, which is based on faith.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

GA - Zemědělská ekonomie

OECD FORD obor

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Projekt

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Návaznosti

Z - Vyzkumny zamer (s odkazem do CEZ)

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Sociologia Ruralis

ISSN

0038-0199

e-ISSN

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Svazek periodika

52

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

DE - Spolková republika Německo

Počet stran výsledku

18

Strana od-do

470-487

Kód UT WoS článku

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EID výsledku v databázi Scopus

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