Health services approach to the communication audit

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F13%3A66949" target="_blank" >RIV/60460709:41110/13:66949 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

čeština

Název v původním jazyce

Health services approach to the communication audit

Popis výsledku v původním jazyce

This paper deals with the use of a communication audit as a tool for evaluating the effectiveness of public relations health services. The research was conducted within healthcare institutions operating in the Czech Republic. Areas of research questionswere focused on health services 'approach for implementation of the communication audit: Is the communication audit tied to the level of public relations effectiveness evaluation? Is the approach influenced by public relations staff specialization? Is the approach affected by the type of health services according to the typology defined by the Institute of Health Information and Statistics of the Czech Republic? Can we consider the health services communication audit usable? For Health services who stated that they implement the communication audit, further research was focused on reporting audit results, link budget with results of the audit, the auditor's relationship with the rated entity, and criteria for an effective audit. Related

Název v anglickém jazyce

Health services approach to the communication audit

Popis výsledku anglicky

This paper deals with the use of a communication audit as a tool for evaluating the effectiveness of public relations health services. The research was conducted within healthcare institutions operating in the Czech Republic. Areas of research questionswere focused on health services 'approach for implementation of the communication audit: Is the communication audit tied to the level of public relations effectiveness evaluation? Is the approach influenced by public relations staff specialization? Is the approach affected by the type of health services according to the typology defined by the Institute of Health Information and Statistics of the Czech Republic? Can we consider the health services communication audit usable? For Health services who stated that they implement the communication audit, further research was focused on reporting audit results, link budget with results of the audit, the auditor's relationship with the rated entity, and criteria for an effective audit. Related

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Agrarian Perspectives - Proceedings of the 22th Scientific Conference: Development trends in agribussiness

ISBN

978-80-213-2419-0

ISSN

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e-ISSN

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Počet stran výsledku

13

Strana od-do

167-179

Název nakladatele

CULS Prague, Faculty of Economics and Management

Místo vydání

Prague, Czech Republic

Místo konání akce

Czech University of Life Sciences Prague, CR

Datum konání akce

17. 9. 2013

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000338040300016