International marketing - within and beyond Visegrad borders

Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F14%3A64682" target="_blank" >RIV/60460709:41110/14:64682 - isvavai.cz</a>
Výsledek na webu
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Jazyk výsledku
angličtina
Název v původním jazyce
International marketing - within and beyond Visegrad borders
Popis výsledku v původním jazyce
The main objective of the book ?International Marketing: Within and Beyond Visegrad Borders? is to provide a comprehensive overview on the topic of international marketing from the viewpoint of issues related to the V4 countries, namely the Czech Republic, Hungary, Poland and Slovakia. The book contains issues related to international marketing as well as practical and deeper insights from V4 countries and global perspective in each chapter, some of them illustrated on case studies originated from thisregion.
Název v anglickém jazyce
International marketing - within and beyond Visegrad borders
Popis výsledku anglicky
The main objective of the book ?International Marketing: Within and Beyond Visegrad Borders? is to provide a comprehensive overview on the topic of international marketing from the viewpoint of issues related to the V4 countries, namely the Czech Republic, Hungary, Poland and Slovakia. The book contains issues related to international marketing as well as practical and deeper insights from V4 countries and global perspective in each chapter, some of them illustrated on case studies originated from thisregion.

Rok uplatnění
2014
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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