Likert scale versus Q-table measures – a comparison of host community perceptions of a film festival

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F16%3AN0000016" target="_blank" >RIV/60460709:41110/16:N0000016 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.tandfonline.com/doi/full/10.1080/15022250.2015.1114901" target="_blank" >http://www.tandfonline.com/doi/full/10.1080/15022250.2015.1114901</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1080/15022250.2015.1114901" target="_blank" >10.1080/15022250.2015.1114901</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Likert scale versus Q-table measures – a comparison of host community perceptions of a film festival

Popis výsledku v původním jazyce

Current literature on impact assessment stresses the need to focus on understanding respondents and suggests Q methodology as a suitable instrument. This paper aims to compare Q methodology and the commonly used Likert scaling, to evaluate the impact of residents perception at a film festival. A set of 23 impacts were offered to respondents and the same respondents were interviewed twice over the course of one month, first using Likert scaling, and second using Q table. Finally, a factor analysis was conducted. The factor analysis revealed five factors for both survey techniques. However, the reliability analysis using Cronbach s alpha showed weaker internal consistency for all factors using Q-table. The research results also showed that Likert scaling provided better statistical relevance and easier interpretation of results. Likert scaling also proved that respondents tended to indicate items as strongly agree or agree, so lower impact variability is shown.

Název v anglickém jazyce

Likert scale versus Q-table measures – a comparison of host community perceptions of a film festival

Popis výsledku anglicky

Current literature on impact assessment stresses the need to focus on understanding respondents and suggests Q methodology as a suitable instrument. This paper aims to compare Q methodology and the commonly used Likert scaling, to evaluate the impact of residents perception at a film festival. A set of 23 impacts were offered to respondents and the same respondents were interviewed twice over the course of one month, first using Likert scaling, and second using Q table. Finally, a factor analysis was conducted. The factor analysis revealed five factors for both survey techniques. However, the reliability analysis using Cronbach s alpha showed weaker internal consistency for all factors using Q-table. The research results also showed that Likert scaling provided better statistical relevance and easier interpretation of results. Likert scaling also proved that respondents tended to indicate items as strongly agree or agree, so lower impact variability is shown.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Scandinavian Journal of Hospitality and Tourism

ISSN

1502-2250

e-ISSN

—

Svazek periodika

16

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

NO - Norské království

Počet stran výsledku

12

Strana od-do

196-207

Kód UT WoS článku

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EID výsledku v databázi Scopus

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