Marketing project supporting non-profit organization activity

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F17%3A76039" target="_blank" >RIV/60460709:41110/17:76039 - isvavai.cz</a>

Výsledek na webu

<a href="https://fmk.sk/marketing-identity/" target="_blank" >https://fmk.sk/marketing-identity/</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Marketing project supporting non-profit organization activity

Popis výsledku v původním jazyce

Nongovernmental nonprofit organizations are an essential part of a democratic society primarily because they associate a large number of people and provide a wide range of services. Nonprofit organizations further contribute to the development of economic, political, but above all social life. Nonprofit organization depends on resources, especially financial ones, it is therefore very important to link the profitable and nonprofit sector. At present this trend of linkage has a growing tendency. A large number of nonprofit organization have a problem with financing their own activities, also because the number of organizations is steadily increasing and it is difficult to get to the fore in this competition. That is why in recent years, marketing projects have come to the fore either for the organization or have been created by the nonprofit organization itself. A marketing project can bring financial or material resources to a nonprofit organization, improve the image of an organization or business,

Název v anglickém jazyce

Marketing project supporting non-profit organization activity

Popis výsledku anglicky

Nongovernmental nonprofit organizations are an essential part of a democratic society primarily because they associate a large number of people and provide a wide range of services. Nonprofit organizations further contribute to the development of economic, political, but above all social life. Nonprofit organization depends on resources, especially financial ones, it is therefore very important to link the profitable and nonprofit sector. At present this trend of linkage has a growing tendency. A large number of nonprofit organization have a problem with financing their own activities, also because the number of organizations is steadily increasing and it is difficult to get to the fore in this competition. That is why in recent years, marketing projects have come to the fore either for the organization or have been created by the nonprofit organization itself. A marketing project can bring financial or material resources to a nonprofit organization, improve the image of an organization or business,

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50401 - Sociology

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Marketing Identity 2017, onlinerules

ISBN

978-80-8105-918-6

ISSN

1339-5726

e-ISSN

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Počet stran výsledku

10

Strana od-do

440-449

Název nakladatele

Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava

Místo vydání

Trnava, Slovensko

Místo konání akce

Smolenice

Datum konání akce

7. 11. 2017

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000461539700044