FAIR TRADE PRODUCTS AND SUSTAINABLE CONSUMER BEHAVIOUR

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F19%3A79235" target="_blank" >RIV/60460709:41110/19:79235 - isvavai.cz</a>

Výsledek na webu

<a href="http://doi.org/10.9770/jssi.2019.8.4(23)" target="_blank" >http://doi.org/10.9770/jssi.2019.8.4(23)</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.9770/jssi.2019.8.4(23)" target="_blank" >10.9770/jssi.2019.8.4(23)</a>

Jazyk výsledku

angličtina

Název v původním jazyce

FAIR TRADE PRODUCTS AND SUSTAINABLE CONSUMER BEHAVIOUR

Popis výsledku v původním jazyce

The paper deals with consumer preferences of young people (members of Y generation) in relation to general principles of sustainability in environmental and social aspects of consumer goods purchase. The aim of the article is to evaluate the relationship between the general attitudes to the above-mentioned issues and the awareness of the fair trade business concept in the context of sustainable development of the young generation aged 15 to 34 in the Czech Republic. The presented results were obtained through primary research involving 840 respondents from the Czech Republic. Within the research, the quota selection features were taken into account, which were gender, age, educational attainment and respondents residence area. The results show that young people are interested in the origin of consumer goods they buy. They are willing to invest more in the purchase of goods if their price reflects the quality, the environmentally friendly way and the working conditions of the producers. From the point

Název v anglickém jazyce

FAIR TRADE PRODUCTS AND SUSTAINABLE CONSUMER BEHAVIOUR

Popis výsledku anglicky

The paper deals with consumer preferences of young people (members of Y generation) in relation to general principles of sustainability in environmental and social aspects of consumer goods purchase. The aim of the article is to evaluate the relationship between the general attitudes to the above-mentioned issues and the awareness of the fair trade business concept in the context of sustainable development of the young generation aged 15 to 34 in the Czech Republic. The presented results were obtained through primary research involving 840 respondents from the Czech Republic. Within the research, the quota selection features were taken into account, which were gender, age, educational attainment and respondents residence area. The results show that young people are interested in the origin of consumer goods they buy. They are willing to invest more in the purchase of goods if their price reflects the quality, the environmentally friendly way and the working conditions of the producers. From the point

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Journal of Security and Sustainability Issues

ISSN

2029-7025

e-ISSN

—

Svazek periodika

8

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

LT - Litevská republika

Počet stran výsledku

16

Strana od-do

827-842

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85067605768