FARMERS BUSINESS SCALE RELATION WITH PRODUCT DIFFERENTIATION IN THE CZECH REPUBLIC

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

FARMERS BUSINESS SCALE RELATION WITH PRODUCT DIFFERENTIATION IN THE CZECH REPUBLIC

Popis výsledku v původním jazyce

Two step cluster analysis was method for clustering the data, aiming to identify clusters, within examined farms, differing from the others in level of Product Differentiation and to proof, whether there is a significant relation within level of Product Differentiation, Scale of Business and Production Process and Conditions of examined farms. Primarily, data are clustered by Business Scale, then by Pure Effectiveness and then, finally, by all variables. There was defined Product Differentiation in a simple way, as capability to reach higher profitability then other competitors in the same industry/conditions, without external support/subsidies. Product Differentiation validates ability to valorize product, i.e. to sell for higher price per physical unit, then competitor. It is not primarily focused inside production process effectiveness. There was developed unique performance indicator within this research, named Pure Effectiveness, aiming to evaluate Product Differentiation, i.e. effectiveness of

Název v anglickém jazyce

FARMERS BUSINESS SCALE RELATION WITH PRODUCT DIFFERENTIATION IN THE CZECH REPUBLIC

Popis výsledku anglicky

Two step cluster analysis was method for clustering the data, aiming to identify clusters, within examined farms, differing from the others in level of Product Differentiation and to proof, whether there is a significant relation within level of Product Differentiation, Scale of Business and Production Process and Conditions of examined farms. Primarily, data are clustered by Business Scale, then by Pure Effectiveness and then, finally, by all variables. There was defined Product Differentiation in a simple way, as capability to reach higher profitability then other competitors in the same industry/conditions, without external support/subsidies. Product Differentiation validates ability to valorize product, i.e. to sell for higher price per physical unit, then competitor. It is not primarily focused inside production process effectiveness. There was developed unique performance indicator within this research, named Pure Effectiveness, aiming to evaluate Product Differentiation, i.e. effectiveness of

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

AGRARIAN PERSPECTIVES XXVIII. BUSINESS SCALE IN RELATION TO ECONOMICS PROCEEDINGS of the 28th International Scientific Conference

ISBN

978-80-213-2973-7

ISSN

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e-ISSN

2464-4781

Počet stran výsledku

8

Strana od-do

75-82

Název nakladatele

Czech University of Life Sciences Prague

Místo vydání

Czech University of Life Sciences Prague

Místo konání akce

Czech University of Life Sciences Prague

Datum konání akce

18. 9. 2019

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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