POSITION OF MARKETING TRADE SUBSYSTEM AND ITS FUNCTIONS IN ORGANIZATIONAL SYSTEMS WITH TANGIBLE, MIXED, INTANGIBLE AND AGRICULTURAL PRODUCTION

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F20%3A83592" target="_blank" >RIV/60460709:41110/20:83592 - isvavai.cz</a>

Výsledek na webu

<a href="https://ap.pef.czu.cz/dl/88730?lang=en" target="_blank" >https://ap.pef.czu.cz/dl/88730?lang=en</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

POSITION OF MARKETING TRADE SUBSYSTEM AND ITS FUNCTIONS IN ORGANIZATIONAL SYSTEMS WITH TANGIBLE, MIXED, INTANGIBLE AND AGRICULTURAL PRODUCTION

Popis výsledku v původním jazyce

This paper deals with the position of the Marketing Trade Subsystem (MTS) and its functions in the organizational system (OS). The term OS represents the systemic concept of enterprises with tangible, intangible and mixed production. The OS is defined by elements (tangible, human and mixed) and links (tangible energetic, informational and mixed). Through these elements and links, it is possible to define subsystems of the 1st order, by increasing the distinguishing level also subsystems of higher orders. The MTS is defined by human elements and mixed links. It is one of the important supporting subsystems. Its task is to increase the business success of the company. The systemic approach is consistently applied in the research. The conclusions are confirmed by the evaluation of a questionnaire survey involving 561 managers. Then two sets have been created for this research. The first set represents all 561 managers of tangible, mixed and intangible production enterprises, the second include

Název v anglickém jazyce

POSITION OF MARKETING TRADE SUBSYSTEM AND ITS FUNCTIONS IN ORGANIZATIONAL SYSTEMS WITH TANGIBLE, MIXED, INTANGIBLE AND AGRICULTURAL PRODUCTION

Popis výsledku anglicky

This paper deals with the position of the Marketing Trade Subsystem (MTS) and its functions in the organizational system (OS). The term OS represents the systemic concept of enterprises with tangible, intangible and mixed production. The OS is defined by elements (tangible, human and mixed) and links (tangible energetic, informational and mixed). Through these elements and links, it is possible to define subsystems of the 1st order, by increasing the distinguishing level also subsystems of higher orders. The MTS is defined by human elements and mixed links. It is one of the important supporting subsystems. Its task is to increase the business success of the company. The systemic approach is consistently applied in the research. The conclusions are confirmed by the evaluation of a questionnaire survey involving 561 managers. Then two sets have been created for this research. The first set represents all 561 managers of tangible, mixed and intangible production enterprises, the second include

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

PROCEEDINGS - of the 29th International Scientific Conference Agrarian Perspectives XXIX. Trends and Challenges of Agrarian Sector

ISBN

978-80-213-3041-2

ISSN

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e-ISSN

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Počet stran výsledku

10

Strana od-do

393-402

Název nakladatele

Czech Univerzity of Life Sciences

Místo vydání

Prague, Czech republic

Místo konání akce

Prague

Datum konání akce

16. 9. 2020

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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