Corporate Social Responsibility and Social Media: Comparison between Developing and Developed Countries

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F20%3A84224" target="_blank" >RIV/60460709:41110/20:84224 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.mdpi.com/2071-1050/12/13/5255" target="_blank" >https://www.mdpi.com/2071-1050/12/13/5255</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3390/su12135255" target="_blank" >10.3390/su12135255</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Corporate Social Responsibility and Social Media: Comparison between Developing and Developed Countries

Popis výsledku v původním jazyce

Social media allow companies to engage with their interest groups, thus enabling them to solidify corporate social responsibility (CSR) policies. The concept of CSR is now well-established for companies in Western countries, and CSR is becoming an increasingly popular topic in developing countries. This study investigated differences in the perception of the term CSR on Instagram between developing and developed countries. We analysed 113628 Instagram messages from 38590 unique users worldwide. The data were recorded between 19 November 2017 and 11 December 2018. In both developed and developing countries, charity and social good were common features. On the contrary, a difference was identified in the area of sustainability, which is an important part of communication in developed countries, and the area of education, which is an important part of communication in developing countries. Community analysis revealed four dominant communities in developed countries: (1) philanthropic responsibility, (2)

Název v anglickém jazyce

Corporate Social Responsibility and Social Media: Comparison between Developing and Developed Countries

Popis výsledku anglicky

Social media allow companies to engage with their interest groups, thus enabling them to solidify corporate social responsibility (CSR) policies. The concept of CSR is now well-established for companies in Western countries, and CSR is becoming an increasingly popular topic in developing countries. This study investigated differences in the perception of the term CSR on Instagram between developing and developed countries. We analysed 113628 Instagram messages from 38590 unique users worldwide. The data were recorded between 19 November 2017 and 11 December 2018. In both developed and developing countries, charity and social good were common features. On the contrary, a difference was identified in the area of sustainability, which is an important part of communication in developed countries, and the area of education, which is an important part of communication in developing countries. Community analysis revealed four dominant communities in developed countries: (1) philanthropic responsibility, (2)

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Sustainability

ISSN

2071-1050

e-ISSN

2071-1050

Svazek periodika

13

Číslo periodika v rámci svazku

12

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

18

Strana od-do

0-0

Kód UT WoS článku

000550132100001

EID výsledku v databázi Scopus

2-s2.0-85088041237