Stability and Sustainability of Marketing Variables Respecting the Green Deal Concept

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F22%3A92516" target="_blank" >RIV/60460709:41110/22:92516 - isvavai.cz</a>

Výsledek na webu

<a href="https://ap.pef.czu.cz/en/r-12193-conference-proceedings" target="_blank" >https://ap.pef.czu.cz/en/r-12193-conference-proceedings</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Stability and Sustainability of Marketing Variables Respecting the Green Deal Concept

Popis výsledku v původním jazyce

The Green Deal brings the need to implement production processes in a more progressive and, above all, sustainable way, with the dominant use of renewable resources minimizing the carbon footprint. These efforts are opposed by current societal problems, not closing the Covid pandemic and the war in Europe. In this challenging situation, for many companies, a necessary condition for economic sustainability is a non-declining market share, a sufficient need for non-declining revenues with a medium-term fixation of average variable costs. Fulfilling these conditions means finding a formal expression of the stability of microeconomic variables for their possibility of targeted regulation. For this reason, the article aims to propose a procedure for formalized management of the stability of yield quantities and market share quantities. For the possibility of methodological repetition, the procedure is applied to the case study of the largest producer of original jewelry with Czech garnets.

Název v anglickém jazyce

Stability and Sustainability of Marketing Variables Respecting the Green Deal Concept

Popis výsledku anglicky

The Green Deal brings the need to implement production processes in a more progressive and, above all, sustainable way, with the dominant use of renewable resources minimizing the carbon footprint. These efforts are opposed by current societal problems, not closing the Covid pandemic and the war in Europe. In this challenging situation, for many companies, a necessary condition for economic sustainability is a non-declining market share, a sufficient need for non-declining revenues with a medium-term fixation of average variable costs. Fulfilling these conditions means finding a formal expression of the stability of microeconomic variables for their possibility of targeted regulation. For this reason, the article aims to propose a procedure for formalized management of the stability of yield quantities and market share quantities. For the possibility of methodological repetition, the procedure is applied to the case study of the largest producer of original jewelry with Czech garnets.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Agrarian perspectives XXXI. Green Deal – Future Perspectives

ISBN

978-80-213-3211-9

ISSN

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e-ISSN

1213-7960

Počet stran výsledku

11

Strana od-do

334-344

Název nakladatele

Czech University of Life Sciences Prague

Místo vydání

Prague 6

Místo konání akce

Prague

Datum konání akce

14. 9. 2022

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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