Selected aspects of sustainable agritourism offer in the Czech republic and Slovakia – pilot research

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F23%3A96756" target="_blank" >RIV/60460709:41110/23:96756 - isvavai.cz</a>

Výsledek na webu

<a href="https://ap.pef.czu.cz/en/r-12193-conference-proceedings" target="_blank" >https://ap.pef.czu.cz/en/r-12193-conference-proceedings</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Selected aspects of sustainable agritourism offer in the Czech republic and Slovakia – pilot research

Popis výsledku v původním jazyce

Agritourism as part of agriculture is also affected by the economic crisis, environmental problems, and social tensions. The development of agritourism positively impacts both the productive and non-productive functions of agriculture. Sustainability is the driving force behind contemporary agriculture and, by extension, agritourism. Rural tourism, and hence agritourism, is close to the sharing economy. Therefore, this area should also be managed by erudite professionals who know the behavioral patterns of agritourism users. This pilot study seeks to evaluate the current agritourism offered in the Czech Republic and Slovakia and identify key success attributes of farms that communicate sustainability through a booking platform. The choice of the platform for analysis and the essential identification of the requirement of potential agritourism users is based on a primary questionnaire survey. For the actual analysis of sustainability and success factors, text mining analysis was used in the paper. The most preferred booking platform in the Czech Republic is currently Booking.com. The most significant interest is short-term stays, especially from families and couples. The main success factors of the selected sustainable farms, based on the ratings of the users of the booking platform, include authenticity, tasting of drinks and local products, entertainment for children, and the possibility of relaxation. Authenticity and locality of production are among the most important sustainability factors perceived by agritourism users in the Czech Republic and Slovakia. Without catering, a shared kitchen is vital for agritourism users. Agritourism is an educational tool with great potential that needs to be sufficiently exploited. The results of this pilot study represent a springboard for further research in the sharing economy of agro and gastronomy tourism. The results also present the need for more training for agritourism managers, emphasizing communicating the offer and the use of booking platforms

Název v anglickém jazyce

Selected aspects of sustainable agritourism offer in the Czech republic and Slovakia – pilot research

Popis výsledku anglicky

Agritourism as part of agriculture is also affected by the economic crisis, environmental problems, and social tensions. The development of agritourism positively impacts both the productive and non-productive functions of agriculture. Sustainability is the driving force behind contemporary agriculture and, by extension, agritourism. Rural tourism, and hence agritourism, is close to the sharing economy. Therefore, this area should also be managed by erudite professionals who know the behavioral patterns of agritourism users. This pilot study seeks to evaluate the current agritourism offered in the Czech Republic and Slovakia and identify key success attributes of farms that communicate sustainability through a booking platform. The choice of the platform for analysis and the essential identification of the requirement of potential agritourism users is based on a primary questionnaire survey. For the actual analysis of sustainability and success factors, text mining analysis was used in the paper. The most preferred booking platform in the Czech Republic is currently Booking.com. The most significant interest is short-term stays, especially from families and couples. The main success factors of the selected sustainable farms, based on the ratings of the users of the booking platform, include authenticity, tasting of drinks and local products, entertainment for children, and the possibility of relaxation. Authenticity and locality of production are among the most important sustainability factors perceived by agritourism users in the Czech Republic and Slovakia. Without catering, a shared kitchen is vital for agritourism users. Agritourism is an educational tool with great potential that needs to be sufficiently exploited. The results of this pilot study represent a springboard for further research in the sharing economy of agro and gastronomy tourism. The results also present the need for more training for agritourism managers, emphasizing communicating the offer and the use of booking platforms

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

HUMAN CAPITAL AND EDUCATION IN AGRICULTURE

ISBN

978-80-213-3309-3

ISSN

2464-4781

e-ISSN

2464-4781

Počet stran výsledku

14

Strana od-do

7-20

Název nakladatele

Czech University of Life Sciences Prague

Místo vydání

CZECH UNIVERSITY OF LIFE SCIENCES PRAGUE

Místo konání akce

Czech University of Life Sciences Prague

Datum konání akce

1. 1. 2023

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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