Wine, markups, and export behavior: Evidence from Hungary

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41110%2F25%3A106272" target="_blank" >RIV/60460709:41110/25:106272 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.cambridge.org/core/journals/journal-of-wine-economics/article/wine-markups-and-export-behavior-evidence-from-hungary/CA15B1013638C98628E34582E1E55241" target="_blank" >https://www.cambridge.org/core/journals/journal-of-wine-economics/article/wine-markups-and-export-behavior-evidence-from-hungary/CA15B1013638C98628E34582E1E55241</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1017/jwe.2025.7" target="_blank" >10.1017/jwe.2025.7</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Wine, markups, and export behavior: Evidence from Hungary

Popis výsledku v původním jazyce

The study examines the influence of markups on the export decisions and subsequent export intensity of firms within the Hungarian wine sector. Additionally, we evaluate the impact of entering and sustaining a presence in export markets on firms' markups and compare the markup levels between exporting and non-exporting firms. We find that markups have a positive impact on both the probability of exporting and the export intensity, which aligns with previous findings. We demonstrate that exporting leads to an increase in markups. We find that exporters maintain higher markups even when accounting for productivity differences. Additionally, exporting can lead to higher markups because of the learning-by-exporting phenomenon. The results have significant implications. The findings imply that markups have a significant impact on the decision-making process and performance of Hungarian wine exports. Policymakers should facilitate to increase the markups of firms in order to enhance the export of wine and promote economic growth. Wine exporting firms should enhance their productivity and implement strategic pricing strategies to increase their markups and expand their exports.

Název v anglickém jazyce

Wine, markups, and export behavior: Evidence from Hungary

Popis výsledku anglicky

The study examines the influence of markups on the export decisions and subsequent export intensity of firms within the Hungarian wine sector. Additionally, we evaluate the impact of entering and sustaining a presence in export markets on firms' markups and compare the markup levels between exporting and non-exporting firms. We find that markups have a positive impact on both the probability of exporting and the export intensity, which aligns with previous findings. We demonstrate that exporting leads to an increase in markups. We find that exporters maintain higher markups even when accounting for productivity differences. Additionally, exporting can lead to higher markups because of the learning-by-exporting phenomenon. The results have significant implications. The findings imply that markups have a significant impact on the decision-making process and performance of Hungarian wine exports. Policymakers should facilitate to increase the markups of firms in order to enhance the export of wine and promote economic growth. Wine exporting firms should enhance their productivity and implement strategic pricing strategies to increase their markups and expand their exports.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

21101 - Food and beverages

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

JOURNAL OF WINE ECONOMICS

ISSN

1931-4361

e-ISSN

1931-4361

Svazek periodika

20

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

US - Spojené státy americké

Počet stran výsledku

13

Strana od-do

168-180

Kód UT WoS článku

001488556900001

EID výsledku v databázi Scopus

2-s2.0-105005609030