Communication campaigns to engage (non-traditional) forest owners: A European perspective

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60460709%3A41320%2F21%3A89718" target="_blank" >RIV/60460709:41320/21:89718 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.sciencedirect.com/science/article/pii/S1389934121002276" target="_blank" >https://www.sciencedirect.com/science/article/pii/S1389934121002276</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1016/j.forpol.2021.102621" target="_blank" >10.1016/j.forpol.2021.102621</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Communication campaigns to engage (non-traditional) forest owners: A European perspective

Popis výsledku v původním jazyce

In Europe, private forest owners play an important role in achieving sustainability goals, such as those set by the European Green Deal. Efficient communication and coordination with these actors is therefore central. However, ongoing structural changes in forest ownership have in many cases silenced traditional communication channels, especially those involving owners of small forests. Their economic performance is often negligible at an individual level, yet collectively their forests play a pivotal role in a context of increasing demand for wood products. In this article, we analyse and compare forest campaigns in nine European countries. Specifically, we assess one way and two way communication models applying different techniques to engage (non traditional) forest owners. Our analysis of 34 campaigns shows that (i) one way communication models are still more widely used in the forest sector to engage non-traditional forest owners than two way communication models, (ii) one way communication aims

Název v anglickém jazyce

Communication campaigns to engage (non-traditional) forest owners: A European perspective

Popis výsledku anglicky

In Europe, private forest owners play an important role in achieving sustainability goals, such as those set by the European Green Deal. Efficient communication and coordination with these actors is therefore central. However, ongoing structural changes in forest ownership have in many cases silenced traditional communication channels, especially those involving owners of small forests. Their economic performance is often negligible at an individual level, yet collectively their forests play a pivotal role in a context of increasing demand for wood products. In this article, we analyse and compare forest campaigns in nine European countries. Specifically, we assess one way and two way communication models applying different techniques to engage (non traditional) forest owners. Our analysis of 34 campaigns shows that (i) one way communication models are still more widely used in the forest sector to engage non-traditional forest owners than two way communication models, (ii) one way communication aims

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

40102 - Forestry

Projekt

Výsledek vznikl pri realizaci vícero projektů. Více informací v záložce Projekty.

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Forest Policy and Economics

ISSN

1389-9341

e-ISSN

1872-7050

Svazek periodika

133

Číslo periodika v rámci svazku

102621

Stát vydavatele periodika

NL - Nizozemsko

Počet stran výsledku

13

Strana od-do

1-13

Kód UT WoS článku

000718844300004

EID výsledku v databázi Scopus

2-s2.0-85118360636