Student Satisfaction and Loyalty in Denmark: Application of EPSI Methodology
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60461373%3A22340%2F17%3A43915151" target="_blank" >RIV/60461373:22340/17:43915151 - isvavai.cz</a>
Nalezeny alternativní kódy
RIV/60461373:22810/17:43915151
Výsledek na webu
<a href="http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0189576" target="_blank" >http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0189576</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1371/journal.pone.0189576" target="_blank" >10.1371/journal.pone.0189576</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Student Satisfaction and Loyalty in Denmark: Application of EPSI Methodology
Popis výsledku v původním jazyce
Monitoring and managing customers? satisfaction are key features to benefit from today?s competitive environment. In higher education context, only a few studies are available on satisfaction and loyalty of the main customers who are the students, which signifies the need to investigate the field more thoroughly. The aim of this research is to measure the strength of determinants of students? satisfaction and the importance of antecedents in students? satisfaction and loyalty in Denmark. Our research model is the modification of European Performance Satisfaction Index (EPSI), which takes the university?s image direct effects on students? expectations into account from students? perspective. The structural equation model of student satisfaction and loyalty has been evaluated using partial least square path modelling. Our findings confirm that the EPSI framework is applicable on student satisfaction and loyalty among Danish universities. We show that all the relationships among variables of the research model are significant except the relationship between quality of software and students? loyalty. Results further verify the significance of antecedents in students? satisfaction and loyalty at Danish universities; the university image and student satisfaction are the antecedents of student loyalty with a significant direct effect, while perceived value, quality of hardware, quality of software, expectations, and university image are antecedents of student satisfaction. Eventually, our findings may be of an inspiration to maintain and improve students? experiences during their study at the university. Dedicating resources to identified important factors from students? perception, enable universities to attract more students, make them highly satisfied and loyal.
Název v anglickém jazyce
Student Satisfaction and Loyalty in Denmark: Application of EPSI Methodology
Popis výsledku anglicky
Monitoring and managing customers? satisfaction are key features to benefit from today?s competitive environment. In higher education context, only a few studies are available on satisfaction and loyalty of the main customers who are the students, which signifies the need to investigate the field more thoroughly. The aim of this research is to measure the strength of determinants of students? satisfaction and the importance of antecedents in students? satisfaction and loyalty in Denmark. Our research model is the modification of European Performance Satisfaction Index (EPSI), which takes the university?s image direct effects on students? expectations into account from students? perspective. The structural equation model of student satisfaction and loyalty has been evaluated using partial least square path modelling. Our findings confirm that the EPSI framework is applicable on student satisfaction and loyalty among Danish universities. We show that all the relationships among variables of the research model are significant except the relationship between quality of software and students? loyalty. Results further verify the significance of antecedents in students? satisfaction and loyalty at Danish universities; the university image and student satisfaction are the antecedents of student loyalty with a significant direct effect, while perceived value, quality of hardware, quality of software, expectations, and university image are antecedents of student satisfaction. Eventually, our findings may be of an inspiration to maintain and improve students? experiences during their study at the university. Dedicating resources to identified important factors from students? perception, enable universities to attract more students, make them highly satisfied and loyal.
Klasifikace
Druh
J<sub>imp</sub> - Článek v periodiku v databázi Web of Science
CEP obor
—
OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
—
Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Ostatní
Rok uplatnění
2017
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název periodika
Plos One
ISSN
1932-6203
e-ISSN
—
Svazek periodika
12
Číslo periodika v rámci svazku
12
Stát vydavatele periodika
US - Spojené státy americké
Počet stran výsledku
18
Strana od-do
1-18
Kód UT WoS článku
000417905600047
EID výsledku v databázi Scopus
—