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Student Satisfaction and Loyalty in Denmark: Application of EPSI Methodology

Identifikátory výsledku

  • Kód výsledku v IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60461373%3A22340%2F17%3A43915151" target="_blank" >RIV/60461373:22340/17:43915151 - isvavai.cz</a>

  • Nalezeny alternativní kódy

    RIV/60461373:22810/17:43915151

  • Výsledek na webu

    <a href="http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0189576" target="_blank" >http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0189576</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.1371/journal.pone.0189576" target="_blank" >10.1371/journal.pone.0189576</a>

Alternativní jazyky

  • Jazyk výsledku

    angličtina

  • Název v původním jazyce

    Student Satisfaction and Loyalty in Denmark: Application of EPSI Methodology

  • Popis výsledku v původním jazyce

    Monitoring and managing customers? satisfaction are key features to benefit from today?s competitive environment. In higher education context, only a few studies are available on satisfaction and loyalty of the main customers who are the students, which signifies the need to investigate the field more thoroughly. The aim of this research is to measure the strength of determinants of students? satisfaction and the importance of antecedents in students? satisfaction and loyalty in Denmark. Our research model is the modification of European Performance Satisfaction Index (EPSI), which takes the university?s image direct effects on students? expectations into account from students? perspective. The structural equation model of student satisfaction and loyalty has been evaluated using partial least square path modelling. Our findings confirm that the EPSI framework is applicable on student satisfaction and loyalty among Danish universities. We show that all the relationships among variables of the research model are significant except the relationship between quality of software and students? loyalty. Results further verify the significance of antecedents in students? satisfaction and loyalty at Danish universities; the university image and student satisfaction are the antecedents of student loyalty with a significant direct effect, while perceived value, quality of hardware, quality of software, expectations, and university image are antecedents of student satisfaction. Eventually, our findings may be of an inspiration to maintain and improve students? experiences during their study at the university. Dedicating resources to identified important factors from students? perception, enable universities to attract more students, make them highly satisfied and loyal.

  • Název v anglickém jazyce

    Student Satisfaction and Loyalty in Denmark: Application of EPSI Methodology

  • Popis výsledku anglicky

    Monitoring and managing customers? satisfaction are key features to benefit from today?s competitive environment. In higher education context, only a few studies are available on satisfaction and loyalty of the main customers who are the students, which signifies the need to investigate the field more thoroughly. The aim of this research is to measure the strength of determinants of students? satisfaction and the importance of antecedents in students? satisfaction and loyalty in Denmark. Our research model is the modification of European Performance Satisfaction Index (EPSI), which takes the university?s image direct effects on students? expectations into account from students? perspective. The structural equation model of student satisfaction and loyalty has been evaluated using partial least square path modelling. Our findings confirm that the EPSI framework is applicable on student satisfaction and loyalty among Danish universities. We show that all the relationships among variables of the research model are significant except the relationship between quality of software and students? loyalty. Results further verify the significance of antecedents in students? satisfaction and loyalty at Danish universities; the university image and student satisfaction are the antecedents of student loyalty with a significant direct effect, while perceived value, quality of hardware, quality of software, expectations, and university image are antecedents of student satisfaction. Eventually, our findings may be of an inspiration to maintain and improve students? experiences during their study at the university. Dedicating resources to identified important factors from students? perception, enable universities to attract more students, make them highly satisfied and loyal.

Klasifikace

  • Druh

    J<sub>imp</sub> - Článek v periodiku v databázi Web of Science

  • CEP obor

  • OECD FORD obor

    50204 - Business and management

Návaznosti výsledku

  • Projekt

  • Návaznosti

    I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Ostatní

  • Rok uplatnění

    2017

  • Kód důvěrnosti údajů

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Údaje specifické pro druh výsledku

  • Název periodika

    Plos One

  • ISSN

    1932-6203

  • e-ISSN

  • Svazek periodika

    12

  • Číslo periodika v rámci svazku

    12

  • Stát vydavatele periodika

    US - Spojené státy americké

  • Počet stran výsledku

    18

  • Strana od-do

    1-18

  • Kód UT WoS článku

    000417905600047

  • EID výsledku v databázi Scopus