Sustainability of organization performace via management techniques

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60461373%3A22810%2F18%3A43915991" target="_blank" >RIV/60461373:22810/18:43915991 - isvavai.cz</a>

Výsledek na webu

<a href="https://jssidoi.org/jesi/uploads/articles/20/Kubes_Sustainability_of_organization_performance_via_management_techniques.pdf" target="_blank" >https://jssidoi.org/jesi/uploads/articles/20/Kubes_Sustainability_of_organization_performance_via_management_techniques.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.9770/jesi.2018.5.4(23)" target="_blank" >10.9770/jesi.2018.5.4(23)</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Sustainability of organization performace via management techniques

Popis výsledku v původním jazyce

The article deals with some aspects of relationships with furniture market customers. The research results are presented to identify customer value attributes that are important for customer´s choice, satisfaction and value reporting tools. It has been found out that the most important value attributes are high quality of the furniture design, willingness and kindness of the staff, the professional level of the staff and the variety of designs. The least important value attributes are the loyalty programme, the first purchase discount and the architect´s advice. Personal information resources are more important for the customer than the impersonal ones. The Internet is primarily used as a source of information about furniture in general and it is used to get an overview before buying in a brick and mortar shop. These findings form a basis of a properly designed effective strategy for maintaining current customers and acquiring new ones. © 2018 by author(s) and VsI Entrepreneurship and Sustainability Center.

Název v anglickém jazyce

Sustainability of organization performace via management techniques

Popis výsledku anglicky

The article deals with some aspects of relationships with furniture market customers. The research results are presented to identify customer value attributes that are important for customer´s choice, satisfaction and value reporting tools. It has been found out that the most important value attributes are high quality of the furniture design, willingness and kindness of the staff, the professional level of the staff and the variety of designs. The least important value attributes are the loyalty programme, the first purchase discount and the architect´s advice. Personal information resources are more important for the customer than the impersonal ones. The Internet is primarily used as a source of information about furniture in general and it is used to get an overview before buying in a brick and mortar shop. These findings form a basis of a properly designed effective strategy for maintaining current customers and acquiring new ones. © 2018 by author(s) and VsI Entrepreneurship and Sustainability Center.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Entrepreneurship and Sustainability Issues

ISSN

2345-0282

e-ISSN

—

Svazek periodika

5

Číslo periodika v rámci svazku

4

Stát vydavatele periodika

LT - Litevská republika

Počet stran výsledku

12

Strana od-do

1031-1042

Kód UT WoS článku

000436531100024

EID výsledku v databázi Scopus

2-s2.0-85050932176