Application of RFID technology for the tracking of the customer movement in the shoppins stores

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27350%2F12%3A86082477" target="_blank" >RIV/61989100:27350/12:86082477 - isvavai.cz</a>

Výsledek na webu

<a href="http://sgem.org/sgemlib/spip.php?article2085" target="_blank" >http://sgem.org/sgemlib/spip.php?article2085</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.5593/SGEM2012/S10.V3005" target="_blank" >10.5593/SGEM2012/S10.V3005</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Application of RFID technology for the tracking of the customer movement in the shoppins stores

Popis výsledku v původním jazyce

Nowadays, we are experiencing a deeper penetration of radio frequency identification technology (RFID) into our daily lives. Retail chains and production companies driven by the worldwide trend are facing the question how to utilize the potentials of this technology and do not stay behind their rivals. RFID offers a large number of benefits such as identification without line of sight, high read range, ability to retrieve multiple objects at once, and more. It is not a big surprise that it seems to be appropriate to use this technology to track the movement of customers in the shopping area. The basic condition for realization of the solution is the emplacement of the RFID tag to the objects physically connected to shoppers. As the most reasonable objects is defined the shopping carts or baskets. It is assumed that the customers in the shopping area usually use the carts or baskets to carry a bulky purchase. This work provides insight into the initial laboratory tests dealing with the

Název v anglickém jazyce

Application of RFID technology for the tracking of the customer movement in the shoppins stores

Popis výsledku anglicky

Nowadays, we are experiencing a deeper penetration of radio frequency identification technology (RFID) into our daily lives. Retail chains and production companies driven by the worldwide trend are facing the question how to utilize the potentials of this technology and do not stay behind their rivals. RFID offers a large number of benefits such as identification without line of sight, high read range, ability to retrieve multiple objects at once, and more. It is not a big surprise that it seems to be appropriate to use this technology to track the movement of customers in the shopping area. The basic condition for realization of the solution is the emplacement of the RFID tag to the objects physically connected to shoppers. As the most reasonable objects is defined the shopping carts or baskets. It is assumed that the customers in the shopping area usually use the carts or baskets to carry a bulky purchase. This work provides insight into the initial laboratory tests dealing with the

Druh

D - Stať ve sborníku

CEP obor

IN - Informatika

OECD FORD obor

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Projekt

<a href="/cs/project/TA02011078" target="_blank" >TA02011078: Chytrá fólie pro automatickou identifikaci</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

12th International Multidisciplinary Scientific GeoConference SGEM 2012 : conference proceedings. Volume I-V

ISBN

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ISSN

1314-2704

e-ISSN

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Počet stran výsledku

7

Strana od-do

33-40

Název nakladatele

STEF92 Technology Ltd.

Místo vydání

Sofia

Místo konání akce

Albena

Datum konání akce

17. 6. 2012

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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