INFLUENCE OF ECONOMIC FACTORS ON DOMESTIC TOURISM AND DESTINATION MARKETING STRATEGIES

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

INFLUENCE OF ECONOMIC FACTORS ON DOMESTIC TOURISM AND DESTINATION MARKETING STRATEGIES

Popis výsledku v původním jazyce

Tourism represents one of the world economy pillars. The international tourism generates annual revenue in excess of USD 1 billion. As such, tourism ranks fourth among primary world export industries preceded only by oil, chemical, and automotive industries. Along with domestic tourism the international tourism is of decisive influence on national economy income. The UNWTO and WTTC have estimated a direct contribution of tourism to world GDP to be about 5%. In Europe, domestic tourism of individual countries represents almost three-quarters of all the travel realized. This paper's focus has been on influence of some economic factors on the development of domestic tourism in the Czech Republic, and investigates mutual interdependencies. The paper also provides for an analysis of the impact of the destination marketing strategies on the domestic tourism demand.

Název v anglickém jazyce

INFLUENCE OF ECONOMIC FACTORS ON DOMESTIC TOURISM AND DESTINATION MARKETING STRATEGIES

Popis výsledku anglicky

Tourism represents one of the world economy pillars. The international tourism generates annual revenue in excess of USD 1 billion. As such, tourism ranks fourth among primary world export industries preceded only by oil, chemical, and automotive industries. Along with domestic tourism the international tourism is of decisive influence on national economy income. The UNWTO and WTTC have estimated a direct contribution of tourism to world GDP to be about 5%. In Europe, domestic tourism of individual countries represents almost three-quarters of all the travel realized. This paper's focus has been on influence of some economic factors on the development of domestic tourism in the Czech Republic, and investigates mutual interdependencies. The paper also provides for an analysis of the impact of the destination marketing strategies on the domestic tourism demand.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

16th International Multidisciplinary Scientific GeoConference : SGEM 2016 : science and technologies in geology, exploration and mining : conference proceedings : 30 June-6 July, 2016, Albena, Bulgaria. Volume II

ISBN

978-619-7105-56-8

ISSN

1314-2704

e-ISSN

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Počet stran výsledku

8

Strana od-do

289-296

Název nakladatele

STEF92 Technology Ltd.

Místo vydání

Sofia

Místo konání akce

Albena

Datum konání akce

30. 6. 2016

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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