Obstacles in marketing communication of a waste management company resulting from the implementation of GDPR

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27350%2F18%3A10245049" target="_blank" >RIV/61989100:27350/18:10245049 - isvavai.cz</a>

Výsledek na webu

<a href="https://fmk.sk/download/Marketing-Identity-Digital-Mirrors-II.pdf" target="_blank" >https://fmk.sk/download/Marketing-Identity-Digital-Mirrors-II.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Obstacles in marketing communication of a waste management company resulting from the implementation of GDPR

Popis výsledku v původním jazyce

The article deals with the impact of legislation adopted by the European Union on enterprises in the waste management sector. At present the most fundamental regulations are the Circular Economy Package (CEP) and the General Data Protection Regulation (GDPR). However, it is the GDPR regulation that affects the way enterprises acquire and process personal data of their clients and so it has a major impact on the implementation of marketing communications in companies. The aim of the article is to demonstrate the impact of GDPR on the activity of a particular company. The authorized company EKO-KOM processes personal data of its contractual clients, and of adults, teenagers and children from the population, which the company acquired during its educational activities. The authors focused on finding the main impacts of the GDPR that needed to be reconciled. The article describes the methodology of the procedure of finding and correcting shortcomings. On the basis of the above-mentioned methodology, appropriate measures were subsequently put in place, which helped to bring the marketing communication of the company into line with GDPR requirements.

Název v anglickém jazyce

Obstacles in marketing communication of a waste management company resulting from the implementation of GDPR

Popis výsledku anglicky

The article deals with the impact of legislation adopted by the European Union on enterprises in the waste management sector. At present the most fundamental regulations are the Circular Economy Package (CEP) and the General Data Protection Regulation (GDPR). However, it is the GDPR regulation that affects the way enterprises acquire and process personal data of their clients and so it has a major impact on the implementation of marketing communications in companies. The aim of the article is to demonstrate the impact of GDPR on the activity of a particular company. The authorized company EKO-KOM processes personal data of its contractual clients, and of adults, teenagers and children from the population, which the company acquired during its educational activities. The authors focused on finding the main impacts of the GDPR that needed to be reconciled. The article describes the methodology of the procedure of finding and correcting shortcomings. On the basis of the above-mentioned methodology, appropriate measures were subsequently put in place, which helped to bring the marketing communication of the company into line with GDPR requirements.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Marketing Identity : Digital Mirrors

ISBN

978-80-8105-984-1

ISSN

1339-5726

e-ISSN

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Počet stran výsledku

12

Strana od-do

332-343

Název nakladatele

Univerzita s. Cyrila a Metoda v Trnave - FMK

Místo vydání

Trnava

Místo konání akce

Smolenice

Datum konání akce

6. 11. 2018

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000467819300032