IN SEARCH OF AN APPROPRIATE MARKET PRODUCT BASED ON THE WEIGHTED-AVERAGE MULTI-CRITERIA DECISION MAKING MODEL

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27360%2F18%3A10240875" target="_blank" >RIV/61989100:27360/18:10240875 - isvavai.cz</a>

Výsledek na webu

<a href="http://ecocyb.ase.ro/nr2018_3/18%20-%20Filip%20TO%C5%A0ENOVSK%C3%9D%20(T)-18.pdf" target="_blank" >http://ecocyb.ase.ro/nr2018_3/18%20-%20Filip%20TO%C5%A0ENOVSK%C3%9D%20(T)-18.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.24818/18423264/52.3.18.18" target="_blank" >10.24818/18423264/52.3.18.18</a>

Jazyk výsledku

angličtina

Název v původním jazyce

IN SEARCH OF AN APPROPRIATE MARKET PRODUCT BASED ON THE WEIGHTED-AVERAGE MULTI-CRITERIA DECISION MAKING MODEL

Popis výsledku v původním jazyce

The aim of the paper is to present a methodology of designing a product that will appeal to many customers with different needs and desires. Customer-specific product requirements is what lies at the root of the problem of what to produce, giving rise to discussions this paper is based on. The methodology draws on customer polls and the weighted-average multi-criteria decision-making model to describe several techniques of detecting what is desired by the market as well as a way of comparing the techniques. Since a model is used, the paper also introduces a measure of confidence in the model, so that practitioners working with the model have an idea to what extent they can trust it. Finally, since the methodology requires knowledge of bounds within which quantifiable product features should be sought, the paper explains how to get round the problem of not knowing the bounds exactly.

Název v anglickém jazyce

IN SEARCH OF AN APPROPRIATE MARKET PRODUCT BASED ON THE WEIGHTED-AVERAGE MULTI-CRITERIA DECISION MAKING MODEL

Popis výsledku anglicky

The aim of the paper is to present a methodology of designing a product that will appeal to many customers with different needs and desires. Customer-specific product requirements is what lies at the root of the problem of what to produce, giving rise to discussions this paper is based on. The methodology draws on customer polls and the weighted-average multi-criteria decision-making model to describe several techniques of detecting what is desired by the market as well as a way of comparing the techniques. Since a model is used, the paper also introduces a measure of confidence in the model, so that practitioners working with the model have an idea to what extent they can trust it. Finally, since the methodology requires knowledge of bounds within which quantifiable product features should be sought, the paper explains how to get round the problem of not knowing the bounds exactly.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

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OECD FORD obor

50202 - Applied Economics, Econometrics

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Economic Computation and Economic Cybernetics Studies and Research

ISSN

0424-267X

e-ISSN

—

Svazek periodika

52

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

RO - Rumunsko

Počet stran výsledku

14

Strana od-do

265-278

Kód UT WoS článku

000447680900018

EID výsledku v databázi Scopus

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