Radical product sustainability oriented innovation (SOI) and triple-bottom-line (3BL) performance: findings from Malaysian and Singaporean B2B firms

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27360%2F24%3A10254634" target="_blank" >RIV/61989100:27360/24:10254634 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.sciencedirect.com/science/article/abs/pii/S0019850124000208?via%3Dihub" target="_blank" >https://www.sciencedirect.com/science/article/abs/pii/S0019850124000208?via%3Dihub</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1016/j.indmarman.2024.01.020" target="_blank" >10.1016/j.indmarman.2024.01.020</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Radical product sustainability oriented innovation (SOI) and triple-bottom-line (3BL) performance: findings from Malaysian and Singaporean B2B firms

Popis výsledku v původním jazyce

Despite the ongoing debate, there is an absence of research in finding the relationship between radical product sustainability-oriented innovation (SOI) and firm&apos;s triple-bottom-line (3BL) performance. While radical product SOIs may lead to 3BL performance, they may also be fraught with commercialization risks and uncertainty. This study aims to examine the relationship between radical product SOI and firm&apos;s 3BL performance in a business-to-business (B2B) context with a mediating variable - radical innovation uncertainty. Using a multi-informant approach, survey data were collected from 187 Malaysian and Singaporean privately-owned B2B firms involved in R&amp;D and NPD activities, provided by 326 R&amp;D and marketing managers. The radical product SOI was found to have a significant positive effect on radical innovation uncertainty, which is negatively related to 3BL performance dimensions i.e., environmental, social, and financial. Moreover, this study examines the moderated-mediation effect by industry type, service vs. manufacturing: it moderates the negative mediation effect of radical innovation uncertainty, and this effect is weaker for service firms compared to manufacturing firms. The findings offer clear guidelines to B2B managers for the marketing and development of radical product SOI and facilitate firms&apos; 3BL performance. The study also acknowledges its limitations and suggests potential avenues for future research. (C) 2024 Elsevier Inc.

Název v anglickém jazyce

Radical product sustainability oriented innovation (SOI) and triple-bottom-line (3BL) performance: findings from Malaysian and Singaporean B2B firms

Popis výsledku anglicky

Despite the ongoing debate, there is an absence of research in finding the relationship between radical product sustainability-oriented innovation (SOI) and firm&apos;s triple-bottom-line (3BL) performance. While radical product SOIs may lead to 3BL performance, they may also be fraught with commercialization risks and uncertainty. This study aims to examine the relationship between radical product SOI and firm&apos;s 3BL performance in a business-to-business (B2B) context with a mediating variable - radical innovation uncertainty. Using a multi-informant approach, survey data were collected from 187 Malaysian and Singaporean privately-owned B2B firms involved in R&amp;D and NPD activities, provided by 326 R&amp;D and marketing managers. The radical product SOI was found to have a significant positive effect on radical innovation uncertainty, which is negatively related to 3BL performance dimensions i.e., environmental, social, and financial. Moreover, this study examines the moderated-mediation effect by industry type, service vs. manufacturing: it moderates the negative mediation effect of radical innovation uncertainty, and this effect is weaker for service firms compared to manufacturing firms. The findings offer clear guidelines to B2B managers for the marketing and development of radical product SOI and facilitate firms&apos; 3BL performance. The study also acknowledges its limitations and suggests potential avenues for future research. (C) 2024 Elsevier Inc.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

<a href="/cs/project/EH22_008%2F0004631" target="_blank" >EH22_008/0004631: Materiály a technologie pro udržitelný rozvoj</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Industrial Marketing Management

ISSN

0019-8501

e-ISSN

—

Svazek periodika

117

Číslo periodika v rámci svazku

Neuveden

Stát vydavatele periodika

US - Spojené státy americké

Počet stran výsledku

10

Strana od-do

457-466

Kód UT WoS článku

001176662000001

EID výsledku v databázi Scopus

2-s2.0-85183953084