Marketing Study of the Electric Vehicles' Diffusion

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F10%3A10225078" target="_blank" >RIV/61989100:27510/10:10225078 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Marketing Study of the Electric Vehicles' Diffusion

Popis výsledku v původním jazyce

The industry of the electric vehicles is currently fast performing supported by new sophisticated methods, which minimize disadvantages of electric vehicles' usage, but these products still need skilful marketing to gain market acceptance and adoption. This new promising product segment brings the business opportunity not only for the car manufacturers but also for the electric energy suppliers and operators, because an infrastructure for recharging is needed. The fast entrance of the electrical vehicles into markets and their diffuse throughout society will be conditioned by the marketing activities of the automobile manufacturers on one side and energy suppliers on the other. This paper is aimed to the problems of marketing of the electrical vehiclesas an important part of propagation and adoption of this technology.

Název v anglickém jazyce

Marketing Study of the Electric Vehicles' Diffusion

Popis výsledku anglicky

The industry of the electric vehicles is currently fast performing supported by new sophisticated methods, which minimize disadvantages of electric vehicles' usage, but these products still need skilful marketing to gain market acceptance and adoption. This new promising product segment brings the business opportunity not only for the car manufacturers but also for the electric energy suppliers and operators, because an infrastructure for recharging is needed. The fast entrance of the electrical vehicles into markets and their diffuse throughout society will be conditioned by the marketing activities of the automobile manufacturers on one side and energy suppliers on the other. This paper is aimed to the problems of marketing of the electrical vehiclesas an important part of propagation and adoption of this technology.

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2010

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 11th International Scienticic Conference Electric Power Engineering 2010

ISBN

978-80-214-4094-4

ISSN

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e-ISSN

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Počet stran výsledku

883

Strana od-do

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Název nakladatele

University of Technology

Místo vydání

Brno

Místo konání akce

Brno

Datum konání akce

4. 5. 2010

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000284981100159