The Size of an Enterprise and Enhancing Innovation Potential

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Size of an Enterprise and Enhancing Innovation Potential

Popis výsledku v původním jazyce

In case an enterprise focuses on realization of technical innovations, it can implement offensive or defensive innovation strategies. An enterprise, which implements offensive strategies, often dictates the direction of technical development to the wholebranch. Typically it concerns market leaders or second tier firms in a certain industry branch, which offer a product of a highest level for a certain target audience. On the other hand, a company that implements defensive strategy uses the results of technical development and realizes its growing. This strategy is typically implemented by firms, which do not posses their own research and development or their level is low. They offer a product of an average technical level for a broad range of customers. Existential problems force enterprises to do quick and often short term steps, for instance reducing the costs, limiting the production capacities, relying on the size of an enterprise etc. How can one focus in such conditions and at t

Název v anglickém jazyce

The Size of an Enterprise and Enhancing Innovation Potential

Popis výsledku anglicky

In case an enterprise focuses on realization of technical innovations, it can implement offensive or defensive innovation strategies. An enterprise, which implements offensive strategies, often dictates the direction of technical development to the wholebranch. Typically it concerns market leaders or second tier firms in a certain industry branch, which offer a product of a highest level for a certain target audience. On the other hand, a company that implements defensive strategy uses the results of technical development and realizes its growing. This strategy is typically implemented by firms, which do not posses their own research and development or their level is low. They offer a product of an average technical level for a broad range of customers. Existential problems force enterprises to do quick and often short term steps, for instance reducing the costs, limiting the production capacities, relying on the size of an enterprise etc. How can one focus in such conditions and at t

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 7th European Conference on Innovation and Entrepreneurship : Escola Superior de Gestao e Tecnologia, Instituto Politécnico de Santarém, Portugal, 20-21 September 2012

ISBN

978-1-908272-68-3

ISSN

2049-1050

e-ISSN

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Počet stran výsledku

2

Strana od-do

54-55

Název nakladatele

Academic Publishing International

Místo vydání

Reading

Místo konání akce

Santarém

Datum konání akce

20. 9. 2012

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000321565500051