Media and Corporate Social Responsibility

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F12%3A86084350" target="_blank" >RIV/61989100:27510/12:86084350 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Media and Corporate Social Responsibility

Popis výsledku v původním jazyce

Corporate social responsibility (also called corporate responsibility) is one of the most frequently discussed topics. In relation to corporate responsibility the questions are asked whether 'to be or not to be' socially responsible. Corporate social responsibility in practice means to behave correctly, do not harm the environment and to bring values to the whole society. According to the research carried out by the Ipsos Tambor Company, social responsibility increases confidence in the company for twothirds of Czech Republic population. The aim of the paper is to evaluate media images of corporate social responsibility in the Czech media and to assess the impact of media on shaping the public opinion in the field of social responsibility. Distinctivemedia coverage of corporate social responsibility issues is apparent at the turn of the century. An increased media interest in this issue is especially associated with the development of corporate social responsibility in the Czech Repu

Název v anglickém jazyce

Media and Corporate Social Responsibility

Popis výsledku anglicky

Corporate social responsibility (also called corporate responsibility) is one of the most frequently discussed topics. In relation to corporate responsibility the questions are asked whether 'to be or not to be' socially responsible. Corporate social responsibility in practice means to behave correctly, do not harm the environment and to bring values to the whole society. According to the research carried out by the Ipsos Tambor Company, social responsibility increases confidence in the company for twothirds of Czech Republic population. The aim of the paper is to evaluate media images of corporate social responsibility in the Czech media and to assess the impact of media on shaping the public opinion in the field of social responsibility. Distinctivemedia coverage of corporate social responsibility issues is apparent at the turn of the century. An increased media interest in this issue is especially associated with the development of corporate social responsibility in the Czech Repu

Druh

D - Stať ve sborníku

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

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Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Management Challenges in the 21st Century : Bratislava, April 25, 2012

ISBN

978-80-89306-14-5

ISSN

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e-ISSN

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Počet stran výsledku

9

Strana od-do

351-359

Název nakladatele

Vysoká škola manažmentu

Místo vydání

Bratislava

Místo konání akce

Bratislava

Datum konání akce

25. 4. 2012

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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