IMPACT OF THE COVID-19 PANDEMIC ON ENGAGEMENT OF THE TOURIST INFORMATION CENTRE'S FACEBOOK PAGE
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F20%3A10246147" target="_blank" >RIV/61989100:27510/20:10246147 - isvavai.cz</a>
Výsledek na webu
<a href="https://fmk.sk/download/Marketing-Identity-2020-eng.pdf" target="_blank" >https://fmk.sk/download/Marketing-Identity-2020-eng.pdf</a>
DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
IMPACT OF THE COVID-19 PANDEMIC ON ENGAGEMENT OF THE TOURIST INFORMATION CENTRE'S FACEBOOK PAGE
Popis výsledku v původním jazyce
One of the biggest questions on all marketers' minds is, "How do we get more Facebook engagement for our brand?" Facebook engagement is any action someone takes on a Facebook page or one of someone's posts. The most common examples are likes, comments, and shares, but it can also include checking in to your location or tagging you in a post. Facebook engagement matters because it can help extend organic reach. According to Statista with over 2.7 billion monthly active users as of the second quarter of 2020, Facebook is the biggest social network worldwide. This study aims to identify the impact of the Covid-19 pandemic on engagement of the tourist information centre's Facebook page. We empirically analyse data from the official tourist Facebook account "Visit Kosice" using Facebook Insight for observed period March to June 2019 and 2020. The Covid-19 pandemic has affected the usage of social media by the world's general population, and we compare data before and during the Covid-19 pandemic. The results show whether or not the pandemic affects the behaviour of Facebook users.
Název v anglickém jazyce
IMPACT OF THE COVID-19 PANDEMIC ON ENGAGEMENT OF THE TOURIST INFORMATION CENTRE'S FACEBOOK PAGE
Popis výsledku anglicky
One of the biggest questions on all marketers' minds is, "How do we get more Facebook engagement for our brand?" Facebook engagement is any action someone takes on a Facebook page or one of someone's posts. The most common examples are likes, comments, and shares, but it can also include checking in to your location or tagging you in a post. Facebook engagement matters because it can help extend organic reach. According to Statista with over 2.7 billion monthly active users as of the second quarter of 2020, Facebook is the biggest social network worldwide. This study aims to identify the impact of the Covid-19 pandemic on engagement of the tourist information centre's Facebook page. We empirically analyse data from the official tourist Facebook account "Visit Kosice" using Facebook Insight for observed period March to June 2019 and 2020. The Covid-19 pandemic has affected the usage of social media by the world's general population, and we compare data before and during the Covid-19 pandemic. The results show whether or not the pandemic affects the behaviour of Facebook users.
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
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OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
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Návaznosti
S - Specificky vyzkum na vysokych skolach
Ostatní
Rok uplatnění
2020
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
Conference Proceedings from the Annual International Scientific Conference Marketing Identity 2020: COVID-2.0 : 11.11.2021, Trnava, Slovensko
ISBN
978-80-572-0107-6
ISSN
2729-7527
e-ISSN
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Počet stran výsledku
10
Strana od-do
640-649
Název nakladatele
University of SS. Cyril and Methodius in Trnava
Místo vydání
Trnava
Místo konání akce
Trnava
Datum konání akce
11. 11. 2020
Typ akce podle státní příslušnosti
EUR - Evropská akce
Kód UT WoS článku
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