The Impact of Covid-19 on Marketing of Accommodation Establishments
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989100%3A27510%2F20%3A10246931" target="_blank" >RIV/61989100:27510/20:10246931 - isvavai.cz</a>
Výsledek na webu
<a href="https://fmk.sk/download/Marketing-Identity-2020-eng.pdf" target="_blank" >https://fmk.sk/download/Marketing-Identity-2020-eng.pdf</a>
DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
The Impact of Covid-19 on Marketing of Accommodation Establishments
Popis výsledku v původním jazyce
The submitted article deals with the impact of the contemporary phenomenon of the COVID-19 pandemic on the marketing management and decision-making of accommodation establishments, which have been and will be, in addition to the guide services, the most affected in the whole tourism sector. Restrictions imposed by government's decisions and bans or significant restrictions on travelling have negatively affected the development of international as well as domestic tourism, in all of its forms on which accommodation facilities are completely dependent. Based on the analysis of secondary sources and managed interviews with the sales directors of selected hotels, the article aims to describe the approaches of various accommodation establishments from different regions of the Czech Republic to marketing management. The analysis and questions will cover changes in product and pricing policy and changes in relation to the target market segment. The results of the implemented analysis will be refined by interviews with managers of selected hotels and an evaluation of the provisional effectiveness of taken measures.
Název v anglickém jazyce
The Impact of Covid-19 on Marketing of Accommodation Establishments
Popis výsledku anglicky
The submitted article deals with the impact of the contemporary phenomenon of the COVID-19 pandemic on the marketing management and decision-making of accommodation establishments, which have been and will be, in addition to the guide services, the most affected in the whole tourism sector. Restrictions imposed by government's decisions and bans or significant restrictions on travelling have negatively affected the development of international as well as domestic tourism, in all of its forms on which accommodation facilities are completely dependent. Based on the analysis of secondary sources and managed interviews with the sales directors of selected hotels, the article aims to describe the approaches of various accommodation establishments from different regions of the Czech Republic to marketing management. The analysis and questions will cover changes in product and pricing policy and changes in relation to the target market segment. The results of the implemented analysis will be refined by interviews with managers of selected hotels and an evaluation of the provisional effectiveness of taken measures.
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
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OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
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Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Ostatní
Rok uplatnění
2020
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
Conference Proceedings from the Annual International Scientific Conference Marketing Identity 2020: COVID-2.0 : 11.11.2021, Trnava, Slovensko
ISBN
978-80-572-0107-6
ISSN
2729-7527
e-ISSN
2729-7527
Počet stran výsledku
6
Strana od-do
585-591
Název nakladatele
University of SS. Cyril and Methodius in Trnava
Místo vydání
Trnava
Místo konání akce
Trnava
Datum konání akce
11. 11. 2020
Typ akce podle státní příslušnosti
EUR - Evropská akce
Kód UT WoS článku
000656125300056