Soft Power and Tourism: A Study of Chinese Outbound Tourism to Africa

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15210%2F16%3A33163191" target="_blank" >RIV/61989592:15210/16:33163191 - isvavai.cz</a>

Výsledek na webu

<a href="https://journals.aau.dk/index.php/jcir/article/view/1514" target="_blank" >https://journals.aau.dk/index.php/jcir/article/view/1514</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.5278/ojs.jcir.v4i1.1514" target="_blank" >10.5278/ojs.jcir.v4i1.1514</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Soft Power and Tourism: A Study of Chinese Outbound Tourism to Africa

Popis výsledku v původním jazyce

The increase of Sino-African interactions in trade, aid and investments has attracted Chinese tourists to Africa. The Beijing Action Plan of the Forum on China-Africa Cooperation (FOCAC) outlines China's cultural diplomacy in Africa, delineating a number of areas of cultural cooperation: education; press, publishing and media; and tourism and people-to-people exchange programs in academia and think tanks among young people, women and athletes. Though scholars of International relations (IR) have detected that tourism is one way of manifesting soft power, they do not feel comfortable nor ready to place the promotion of tourism into standard IR discourse. This is in contrast to scholars of tourism studies who have recognized the political nature of China's outbound tourism, particularly to less-developed areas such as Africa. In this paper, we have argued that the Chinese government uses outbound tourism to perform its perceived relationship with African countries; that is, Beijing aspires to be seen as a benign rising power willing to help weaker countries develop and establish harmonious ties. It is hard to separate the economic and cultural functions of outbound tourism, each of which reinforces the other, although not without limits. We find that not all African countries' national tourism policies are capable of, or willing to prioritize, attracting Chinese tourists. Moreover, we find that South Africa is most active in working with public relations companies in China to promote South Africa as a tourist destination.

Název v anglickém jazyce

Soft Power and Tourism: A Study of Chinese Outbound Tourism to Africa

Popis výsledku anglicky

The increase of Sino-African interactions in trade, aid and investments has attracted Chinese tourists to Africa. The Beijing Action Plan of the Forum on China-Africa Cooperation (FOCAC) outlines China's cultural diplomacy in Africa, delineating a number of areas of cultural cooperation: education; press, publishing and media; and tourism and people-to-people exchange programs in academia and think tanks among young people, women and athletes. Though scholars of International relations (IR) have detected that tourism is one way of manifesting soft power, they do not feel comfortable nor ready to place the promotion of tourism into standard IR discourse. This is in contrast to scholars of tourism studies who have recognized the political nature of China's outbound tourism, particularly to less-developed areas such as Africa. In this paper, we have argued that the Chinese government uses outbound tourism to perform its perceived relationship with African countries; that is, Beijing aspires to be seen as a benign rising power willing to help weaker countries develop and establish harmonious ties. It is hard to separate the economic and cultural functions of outbound tourism, each of which reinforces the other, although not without limits. We find that not all African countries' national tourism policies are capable of, or willing to prioritize, attracting Chinese tourists. Moreover, we find that South Africa is most active in working with public relations companies in China to promote South Africa as a tourist destination.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AD - Politologie a politické vědy

OECD FORD obor

—

Projekt

—

Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Journal of China and International Relations

ISSN

2245-8921

e-ISSN

—

Svazek periodika

4

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

DK - Dánské království

Počet stran výsledku

22

Strana od-do

45-66

Kód UT WoS článku

—

EID výsledku v databázi Scopus

—