The Importance of Valence-Framing in the Process of Political Communication: Effects on the Formation of Political Attitudes among Viewers of Television News in the Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F61989592%3A15210%2F17%3A73582085" target="_blank" >RIV/61989592:15210/17:73582085 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.20901/ms.8.15.6/Primljeno:04.04.2017" target="_blank" >http://dx.doi.org/10.20901/ms.8.15.6/Primljeno:04.04.2017</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.20901/ms.8.15.6/Primljeno:04.04.2017" target="_blank" >10.20901/ms.8.15.6/Primljeno:04.04.2017</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The Importance of Valence-Framing in the Process of Political Communication: Effects on the Formation of Political Attitudes among Viewers of Television News in the Czech Republic

Popis výsledku v původním jazyce

This article explores the meaning of valence-framing theory in political communication. It examines the influence of valence frames on the formation of political attitudes among the public. The valence-framing effect is derived from the information context value (positive, negative) and applies if people’s attitudes towards a certain subject match the context value of the information received. The article presents a case study of reports during the crisis of Mirek Topolánek’s government in the Czech Republic in 2009. It examines to what extent the context of the statements on the Czech news concerning the parliamentary parties Civic Democratic Party (ODS, leader Mirek Topolánek) and the Czech Social Democratic Party (ČSSD, leader Jiří Paroubek) related to the existing political attitudes of their prospective audiences. The article argues that the valence-framing effect was more evident in the public broadcasting programme Události ČT than the commercial programme Televizní noviny, a paradox which can be explained by the unique link between the attributes of the Czech media environment and the political opinions of their viewers.

Název v anglickém jazyce

The Importance of Valence-Framing in the Process of Political Communication: Effects on the Formation of Political Attitudes among Viewers of Television News in the Czech Republic

Popis výsledku anglicky

This article explores the meaning of valence-framing theory in political communication. It examines the influence of valence frames on the formation of political attitudes among the public. The valence-framing effect is derived from the information context value (positive, negative) and applies if people’s attitudes towards a certain subject match the context value of the information received. The article presents a case study of reports during the crisis of Mirek Topolánek’s government in the Czech Republic in 2009. It examines to what extent the context of the statements on the Czech news concerning the parliamentary parties Civic Democratic Party (ODS, leader Mirek Topolánek) and the Czech Social Democratic Party (ČSSD, leader Jiří Paroubek) related to the existing political attitudes of their prospective audiences. The article argues that the valence-framing effect was more evident in the public broadcasting programme Události ČT than the commercial programme Televizní noviny, a paradox which can be explained by the unique link between the attributes of the Czech media environment and the political opinions of their viewers.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50601 - Political science

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Media studies

ISSN

1847-9758

e-ISSN

—

Svazek periodika

8

Číslo periodika v rámci svazku

15

Stát vydavatele periodika

HR - Chorvatská republika

Počet stran výsledku

20

Strana od-do

72-91

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85031497800