Franchising as a Competitive Instrument of Small and Medium sized Enterprises

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F10%3A00166554" target="_blank" >RIV/62156489:43110/10:00166554 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Franchising as a Competitive Instrument of Small and Medium sized Enterprises

Popis výsledku v původním jazyce

The present study takes an entrepreneurship viewpoint to franchising. To create a conceptual background, past franchising literature was reviewed and prior studies considering franchising as entrepreneurial activity were analyzed. The question is, how franchising is linked to the aims of the entrepreneurship policy and how franchising could potentially be used to foster SME activity in the Czech economy? The literature analysis showed that prior franchising studies have rarely regarded franchising as aform of entrepreneurship. Likewise, theories explaining the birth, growth and survival of franchising are rather distant from entrepreneurship. However, recent franchising enquiries have taken an approach that comes closer to entrepreneurship. The investigation indicated that franchising has multiple features overlapping with the present small business policy agenda. Hence franchising could be used as one vehicle to attain the set objectives.

Název v anglickém jazyce

Franchising as a Competitive Instrument of Small and Medium sized Enterprises

Popis výsledku anglicky

The present study takes an entrepreneurship viewpoint to franchising. To create a conceptual background, past franchising literature was reviewed and prior studies considering franchising as entrepreneurial activity were analyzed. The question is, how franchising is linked to the aims of the entrepreneurship policy and how franchising could potentially be used to foster SME activity in the Czech economy? The literature analysis showed that prior franchising studies have rarely regarded franchising as aform of entrepreneurship. Likewise, theories explaining the birth, growth and survival of franchising are rather distant from entrepreneurship. However, recent franchising enquiries have taken an approach that comes closer to entrepreneurship. The investigation indicated that franchising has multiple features overlapping with the present small business policy agenda. Hence franchising could be used as one vehicle to attain the set objectives.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

<a href="/cs/project/GA402%2F09%2F1513" target="_blank" >GA402/09/1513: Strategické aliance v sektorech nezávislého obchodu a služeb jako nástroj konkurenceschopnosti malých a středních podniků</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2010

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Obchod a finance 2010

ISBN

978-80-213-2116-8

ISSN

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e-ISSN

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Počet stran výsledku

6

Strana od-do

151-156

Název nakladatele

Česká zemědělská univerzita v Praze

Místo vydání

Praha

Místo konání akce

Praha

Datum konání akce

1. 1. 2011

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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