Decision support system for promotion of Faculty of Business and Economics Mendel University

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F12%3A00185547" target="_blank" >RIV/62156489:43110/12:00185547 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Decision support system for promotion of Faculty of Business and Economics Mendel University

Popis výsledku v původním jazyce

Decreasing number of secondary school graduates means that, for college, it becomes more difficult to fulfill guide number of newly admitted students. In order to maintain an optimum number of registered students, the Faculty of Business and Economics decided to support activities which increase the interest of its accredited programs. Potential students should be treated as customers to whom we want to offer a product -- knowledge, skills and competencies. Promoting study programs PEF MENDELU is handled by PR department in collaboration with several students. Availability of resources for promotion is limited. It is crucial to deciding how to deal with these sources. By creating a system for monitoring and decision support, we provide all interested collaborators tool to improve decision-making processes. The system itself will be built on the tools of Business Intelligence (BI) that can observe consumer trends, identify customer segments and other important information. The BI emphas

Název v anglickém jazyce

Decision support system for promotion of Faculty of Business and Economics Mendel University

Popis výsledku anglicky

Decreasing number of secondary school graduates means that, for college, it becomes more difficult to fulfill guide number of newly admitted students. In order to maintain an optimum number of registered students, the Faculty of Business and Economics decided to support activities which increase the interest of its accredited programs. Potential students should be treated as customers to whom we want to offer a product -- knowledge, skills and competencies. Promoting study programs PEF MENDELU is handled by PR department in collaboration with several students. Availability of resources for promotion is limited. It is crucial to deciding how to deal with these sources. By creating a system for monitoring and decision support, we provide all interested collaborators tool to improve decision-making processes. The system itself will be built on the tools of Business Intelligence (BI) that can observe consumer trends, identify customer segments and other important information. The BI emphas

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

IN - Informatika

OECD FORD obor

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Projekt

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Návaznosti

Z - Vyzkumny zamer (s odkazem do CEZ)

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

ISSN

1211-8516

e-ISSN

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Svazek periodika

60

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

6

Strana od-do

443-448

Kód UT WoS článku

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EID výsledku v databázi Scopus

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