How can measurement of delay be helpful for geolocation databases?
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F17%3A43911331" target="_blank" >RIV/62156489:43110/17:43911331 - isvavai.cz</a>
Nalezeny alternativní kódy
RIV/00216305:26220/17:PU124477
Výsledek na webu
<a href="https://ece.pefka.mendelu.cz/sites/default/files/imce/ECE2017_fin.pdf" target="_blank" >https://ece.pefka.mendelu.cz/sites/default/files/imce/ECE2017_fin.pdf</a>
DOI - Digital Object Identifier
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Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
How can measurement of delay be helpful for geolocation databases?
Popis výsledku v původním jazyce
The geolocation of computer or mobile phone is widely used to increase enterprises' income by targeted marketing using customer's location. The knowledge of computer's geographic location also helps to provide better services e.g. localized webpage content like national settings, weather forecasts, news and so on. Many companies spend a lot of money to get precise geographic and demographic information about their customers, mostly using some IP geolocation database. In the paper some of these databases are described and we discussed their effect on business. The issue of IP geolocation databases is the necessity of regular maintenance because of changes in IP address assignment and devices relocation. The problem can be solved with active IP geolocation methods, which are mostly based on delay measurement. The paper deals with verification of selected database records' trustworthiness using active IP geolocation methods. We present the comparison of geographic location gained from databases and calculated using results of measurement. Most of results verified by active methods were accurate, but small percentage of database records had wrong location. This could influence the enterprises' business due to targeting the wrong information to customers. Therefore, the paper recommends to regularly check all database records with some active IP geolocation method to prevent providing incorrect information.
Název v anglickém jazyce
How can measurement of delay be helpful for geolocation databases?
Popis výsledku anglicky
The geolocation of computer or mobile phone is widely used to increase enterprises' income by targeted marketing using customer's location. The knowledge of computer's geographic location also helps to provide better services e.g. localized webpage content like national settings, weather forecasts, news and so on. Many companies spend a lot of money to get precise geographic and demographic information about their customers, mostly using some IP geolocation database. In the paper some of these databases are described and we discussed their effect on business. The issue of IP geolocation databases is the necessity of regular maintenance because of changes in IP address assignment and devices relocation. The problem can be solved with active IP geolocation methods, which are mostly based on delay measurement. The paper deals with verification of selected database records' trustworthiness using active IP geolocation methods. We present the comparison of geographic location gained from databases and calculated using results of measurement. Most of results verified by active methods were accurate, but small percentage of database records had wrong location. This could influence the enterprises' business due to targeting the wrong information to customers. Therefore, the paper recommends to regularly check all database records with some active IP geolocation method to prevent providing incorrect information.
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
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OECD FORD obor
10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)
Návaznosti výsledku
Projekt
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Návaznosti
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Ostatní
Rok uplatnění
2017
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
Enterprise and Competitive Environment: Conference Proceedings
ISBN
978-80-7509-499-5
ISSN
—
e-ISSN
neuvedeno
Počet stran výsledku
9
Strana od-do
24-32
Název nakladatele
Mendelova univerzita v Brně
Místo vydání
Brno
Místo konání akce
Brno
Datum konání akce
9. 3. 2017
Typ akce podle státní příslušnosti
WRD - Celosvětová akce
Kód UT WoS článku
000427306200003