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How can measurement of delay be helpful for geolocation databases?

Identifikátory výsledku

  • Kód výsledku v IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F17%3A43911331" target="_blank" >RIV/62156489:43110/17:43911331 - isvavai.cz</a>

  • Nalezeny alternativní kódy

    RIV/00216305:26220/17:PU124477

  • Výsledek na webu

    <a href="https://ece.pefka.mendelu.cz/sites/default/files/imce/ECE2017_fin.pdf" target="_blank" >https://ece.pefka.mendelu.cz/sites/default/files/imce/ECE2017_fin.pdf</a>

  • DOI - Digital Object Identifier

Alternativní jazyky

  • Jazyk výsledku

    angličtina

  • Název v původním jazyce

    How can measurement of delay be helpful for geolocation databases?

  • Popis výsledku v původním jazyce

    The geolocation of computer or mobile phone is widely used to increase enterprises&apos; income by targeted marketing using customer&apos;s location. The knowledge of computer&apos;s geographic location also helps to provide better services e.g. localized webpage content like national settings, weather forecasts, news and so on. Many companies spend a lot of money to get precise geographic and demographic information about their customers, mostly using some IP geolocation database. In the paper some of these databases are described and we discussed their effect on business. The issue of IP geolocation databases is the necessity of regular maintenance because of changes in IP address assignment and devices relocation. The problem can be solved with active IP geolocation methods, which are mostly based on delay measurement. The paper deals with verification of selected database records&apos; trustworthiness using active IP geolocation methods. We present the comparison of geographic location gained from databases and calculated using results of measurement. Most of results verified by active methods were accurate, but small percentage of database records had wrong location. This could influence the enterprises&apos; business due to targeting the wrong information to customers. Therefore, the paper recommends to regularly check all database records with some active IP geolocation method to prevent providing incorrect information.

  • Název v anglickém jazyce

    How can measurement of delay be helpful for geolocation databases?

  • Popis výsledku anglicky

    The geolocation of computer or mobile phone is widely used to increase enterprises&apos; income by targeted marketing using customer&apos;s location. The knowledge of computer&apos;s geographic location also helps to provide better services e.g. localized webpage content like national settings, weather forecasts, news and so on. Many companies spend a lot of money to get precise geographic and demographic information about their customers, mostly using some IP geolocation database. In the paper some of these databases are described and we discussed their effect on business. The issue of IP geolocation databases is the necessity of regular maintenance because of changes in IP address assignment and devices relocation. The problem can be solved with active IP geolocation methods, which are mostly based on delay measurement. The paper deals with verification of selected database records&apos; trustworthiness using active IP geolocation methods. We present the comparison of geographic location gained from databases and calculated using results of measurement. Most of results verified by active methods were accurate, but small percentage of database records had wrong location. This could influence the enterprises&apos; business due to targeting the wrong information to customers. Therefore, the paper recommends to regularly check all database records with some active IP geolocation method to prevent providing incorrect information.

Klasifikace

  • Druh

    D - Stať ve sborníku

  • CEP obor

  • OECD FORD obor

    10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)

Návaznosti výsledku

  • Projekt

  • Návaznosti

    I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Ostatní

  • Rok uplatnění

    2017

  • Kód důvěrnosti údajů

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Údaje specifické pro druh výsledku

  • Název statě ve sborníku

    Enterprise and Competitive Environment: Conference Proceedings

  • ISBN

    978-80-7509-499-5

  • ISSN

  • e-ISSN

    neuvedeno

  • Počet stran výsledku

    9

  • Strana od-do

    24-32

  • Název nakladatele

    Mendelova univerzita v Brně

  • Místo vydání

    Brno

  • Místo konání akce

    Brno

  • Datum konání akce

    9. 3. 2017

  • Typ akce podle státní příslušnosti

    WRD - Celosvětová akce

  • Kód UT WoS článku

    000427306200003