Consumer perception of food-to-go products

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F17%3A43912683" target="_blank" >RIV/62156489:43110/17:43912683 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.11118/actaun201765061895" target="_blank" >https://doi.org/10.11118/actaun201765061895</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.11118/actaun201765061895" target="_blank" >10.11118/actaun201765061895</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Consumer perception of food-to-go products

Popis výsledku v původním jazyce

This paper is focused on the perception of Czech consumers of food-to-go products. The popularity and consumption of these products are growing around the Europe except the Czech Republic. The data in this article were collected through focus groups (n=32), eye-tracking and in-depth interviews (n=54). Focus groups and in-depth interviews identified that food-to-go category is purchased only occasional and in case of necessity. The main reason is culture and preferences of Czech consumers. The eye-tracking data showed differences in consumer&apos;s attention by observing different layouts from point of purchase. The research was realized during November 2016 in the Eye-tracking Laboratory at the Mendel University in Brno.

Název v anglickém jazyce

Consumer perception of food-to-go products

Popis výsledku anglicky

This paper is focused on the perception of Czech consumers of food-to-go products. The popularity and consumption of these products are growing around the Europe except the Czech Republic. The data in this article were collected through focus groups (n=32), eye-tracking and in-depth interviews (n=54). Focus groups and in-depth interviews identified that food-to-go category is purchased only occasional and in case of necessity. The main reason is culture and preferences of Czech consumers. The eye-tracking data showed differences in consumer&apos;s attention by observing different layouts from point of purchase. The research was realized during November 2016 in the Eye-tracking Laboratory at the Mendel University in Brno.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50602 - Public administration

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

ISSN

1211-8516

e-ISSN

—

Svazek periodika

65

Číslo periodika v rámci svazku

6

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

6

Strana od-do

1895-1900

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85038855621