Perception of the Universities' Social Responsibility from the Stakeholders' Perspective

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F19%3A43916884" target="_blank" >RIV/62156489:43110/19:43916884 - isvavai.cz</a>

Výsledek na webu

<a href="http://icom2019.gtk.szie.hu/sites/default/files/upload/page/proceedings-icom-2019jun13-volume_i-doi-ed_ibcs.pdf" target="_blank" >http://icom2019.gtk.szie.hu/sites/default/files/upload/page/proceedings-icom-2019jun13-volume_i-doi-ed_ibcs.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Perception of the Universities' Social Responsibility from the Stakeholders' Perspective

Popis výsledku v původním jazyce

Purpose: The paper deals with the social responsibility of the economically oriented faculties of three public universities in Brno from the point of view of the stakeholders - companies in the South Moravian Region. The public universities are Faculty of Business and Economics - Mendel University, Faculty of Economics and Administration - Masaryk University, Faculty of Business and Management - Brno University of Technology. The aim is to investigate the companies&apos; awareness and perception of the socially responsible behaviour of 3 selected faculties, and their level of cooperation/or willingness to cooperate with the institutions of higher education. Design/methodology/approach: Quantitative research was conducted using semi-structured questionnaires. The sample consisted of 431 respondents (companies) from the South Moravian Region, Czech Republic. The research was realized in November 2018. The paper includes three main research questions that were processed in the programs Minitab and Microsoft Office Excel. Findings: The questionnaire revealed that 84.7% of the respondents know what the word social responsibility means. Based on the research it was found out that companies consider the Faculty of Business and Economics of Mendel University the most responsible. However, they are mostly aware of the activities of the Faculty of Business and Management - Brno University of Technology - and they are more willing to cooperate with it. The research shows that cooperation does not take place very often. Another finding shows that faculties meet labour market requirements. Research limitations: The reason why companies do not cooperate with faculties was not investigated. Another shortage of this research is the limited sample of respondents of the South Moravian Region. Results may vary across regions. Practical implications: The research brings interesting results for the management and PR offices of selected higher education institutions, mostly in terms of communication of benefits resulting from the university-business cooperation. Social implications: As the cooperation of higher education institutions with business units is part of their social responsibility and has a huge impact on the quality of education, it brings a great social benefit to the whole society - at least in the Czech Republic.

Název v anglickém jazyce

Perception of the Universities' Social Responsibility from the Stakeholders' Perspective

Popis výsledku anglicky

Purpose: The paper deals with the social responsibility of the economically oriented faculties of three public universities in Brno from the point of view of the stakeholders - companies in the South Moravian Region. The public universities are Faculty of Business and Economics - Mendel University, Faculty of Economics and Administration - Masaryk University, Faculty of Business and Management - Brno University of Technology. The aim is to investigate the companies&apos; awareness and perception of the socially responsible behaviour of 3 selected faculties, and their level of cooperation/or willingness to cooperate with the institutions of higher education. Design/methodology/approach: Quantitative research was conducted using semi-structured questionnaires. The sample consisted of 431 respondents (companies) from the South Moravian Region, Czech Republic. The research was realized in November 2018. The paper includes three main research questions that were processed in the programs Minitab and Microsoft Office Excel. Findings: The questionnaire revealed that 84.7% of the respondents know what the word social responsibility means. Based on the research it was found out that companies consider the Faculty of Business and Economics of Mendel University the most responsible. However, they are mostly aware of the activities of the Faculty of Business and Management - Brno University of Technology - and they are more willing to cooperate with it. The research shows that cooperation does not take place very often. Another finding shows that faculties meet labour market requirements. Research limitations: The reason why companies do not cooperate with faculties was not investigated. Another shortage of this research is the limited sample of respondents of the South Moravian Region. Results may vary across regions. Practical implications: The research brings interesting results for the management and PR offices of selected higher education institutions, mostly in terms of communication of benefits resulting from the university-business cooperation. Social implications: As the cooperation of higher education institutions with business units is part of their social responsibility and has a huge impact on the quality of education, it brings a great social benefit to the whole society - at least in the Czech Republic.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 9th International Conference on Management: People, Planet and Profit: Sustainable business and society

ISBN

978-963-269-881-6

ISSN

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e-ISSN

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Počet stran výsledku

8

Strana od-do

317-324

Název nakladatele

Szent István University

Místo vydání

Gödöllő

Místo konání akce

Gödöllő

Datum konání akce

13. 6. 2019

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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