Proactive Environmental Strategies and Their Impact on Hotel Competitiveness During Crisis: The Case of the Czech Hotel Industry

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F22%3A43921701" target="_blank" >RIV/62156489:43110/22:43921701 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.7441/joc.2022.02.09" target="_blank" >https://doi.org/10.7441/joc.2022.02.09</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.7441/joc.2022.02.09" target="_blank" >10.7441/joc.2022.02.09</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Proactive Environmental Strategies and Their Impact on Hotel Competitiveness During Crisis: The Case of the Czech Hotel Industry

Popis výsledku v původním jazyce

This research focuses on hotel competitiveness in the Czech Republic. It provides evidence that proactive environmental strategies implemented in hotel operations are a competitive advantage for hotels, especially during a crisis. This research determined the impact of proactive environmental strategies on hotel competitiveness in the period before and during the COVID-19 pandemic. Competitiveness was assessed based on the occupancy rate and hotel experience. Data were obtained through quantitative research, which involved 110 accommodation facilities from the Czech Republic, of which 51 were common hotels and 59 were green hotels. The research yields two groups of results. The first group is the results of testing the dependence between the type of hotel and changes in hotel competitiveness. These results did not confirm the relationship between hotel type according to implementation of proactive environmental strategies and competitiveness based neither on evaluation of hotel experience nor on the occupancy rate. According to these findings, it does not matter whether the hotel is green during a crisis. The second group of results includes concrete values of changes in occupancy in the second and third quarters of 2019 and 2020, as well as specific changes in the clientele. The decrease in occupancy in the second quarter of 2020 compared with 2019 was not as significant as expected. In the third quarter of 2020, the year-on-year change was minimal, and some accommodation facilities experienced an increase in occupancy because Czech visitors embraced domestic tourism. In this case, the absolute indicators show that green hotels had an advantage.

Název v anglickém jazyce

Proactive Environmental Strategies and Their Impact on Hotel Competitiveness During Crisis: The Case of the Czech Hotel Industry

Popis výsledku anglicky

This research focuses on hotel competitiveness in the Czech Republic. It provides evidence that proactive environmental strategies implemented in hotel operations are a competitive advantage for hotels, especially during a crisis. This research determined the impact of proactive environmental strategies on hotel competitiveness in the period before and during the COVID-19 pandemic. Competitiveness was assessed based on the occupancy rate and hotel experience. Data were obtained through quantitative research, which involved 110 accommodation facilities from the Czech Republic, of which 51 were common hotels and 59 were green hotels. The research yields two groups of results. The first group is the results of testing the dependence between the type of hotel and changes in hotel competitiveness. These results did not confirm the relationship between hotel type according to implementation of proactive environmental strategies and competitiveness based neither on evaluation of hotel experience nor on the occupancy rate. According to these findings, it does not matter whether the hotel is green during a crisis. The second group of results includes concrete values of changes in occupancy in the second and third quarters of 2019 and 2020, as well as specific changes in the clientele. The decrease in occupancy in the second quarter of 2020 compared with 2019 was not as significant as expected. In the third quarter of 2020, the year-on-year change was minimal, and some accommodation facilities experienced an increase in occupancy because Czech visitors embraced domestic tourism. In this case, the absolute indicators show that green hotels had an advantage.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Journal of Competitiveness

ISSN

1804-171X

e-ISSN

1804-1728

Svazek periodika

14

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

18

Strana od-do

156-173

Kód UT WoS článku

000822355500008

EID výsledku v databázi Scopus

2-s2.0-85135470747