Consumer Motivations and Barriers to Food Waste Sorting: The Role of Segmentation in municipal communication

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F25%3A43926726" target="_blank" >RIV/62156489:43110/25:43926726 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/62156489:43210/25:43926726

Výsledek na webu

<a href="https://www.wasteforum.cz/cisla/WF_1_2025_p31.pdf" target="_blank" >https://www.wasteforum.cz/cisla/WF_1_2025_p31.pdf</a>

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Consumer Motivations and Barriers to Food Waste Sorting: The Role of Segmentation in municipal communication

Popis výsledku v původním jazyce

Understanding the motivations and barriers consumers face in separating food waste is a prerequisite for effective communication between municipalities and citizens promoting waste sorting. The aim of this paper is to uncover the motivations and barriers across consumer segments, including the identification of segments that can be effectively targeted by municipalities. Using a survey instrument with 1,332 respondents, the study captured consumer attitudes and preferences, which were further complemented by data from a survey conducted among municipalities. A cluster analysis revealed four distinct consumer segments. For all segments, key motivations include the assurance that waste will be properly used and the availability of an adequate number of collection bins. Communication with consumers should emphasize specific examples of waste utilization and address negative externalities that hinder waste collection. Perceptions of barriers to waste collection and sorting vary across consumer segments.

Název v anglickém jazyce

Consumer Motivations and Barriers to Food Waste Sorting: The Role of Segmentation in municipal communication

Popis výsledku anglicky

Understanding the motivations and barriers consumers face in separating food waste is a prerequisite for effective communication between municipalities and citizens promoting waste sorting. The aim of this paper is to uncover the motivations and barriers across consumer segments, including the identification of segments that can be effectively targeted by municipalities. Using a survey instrument with 1,332 respondents, the study captured consumer attitudes and preferences, which were further complemented by data from a survey conducted among municipalities. A cluster analysis revealed four distinct consumer segments. For all segments, key motivations include the assurance that waste will be properly used and the availability of an adequate number of collection bins. Communication with consumers should emphasize specific examples of waste utilization and address negative externalities that hinder waste collection. Perceptions of barriers to waste collection and sorting vary across consumer segments.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Waste Forum

ISSN

1804-0195

e-ISSN

1804-0195

Svazek periodika

Neuveden

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

14

Strana od-do

31-44

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-105000080279