Possibilities of Strategic Development in Small and Medium-Sized Entrepreneurship

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43310%2F16%3A43910909" target="_blank" >RIV/62156489:43310/16:43910909 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.kimba.ku.ac.th/icabr2016/fullpapers/icabr2016.pdf" target="_blank" >http://www.kimba.ku.ac.th/icabr2016/fullpapers/icabr2016.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Possibilities of Strategic Development in Small and Medium-Sized Entrepreneurship

Popis výsledku v původním jazyce

The results of research have identified the most important determinants for strategic development in SME, i.e. quality and unique and competitive product under the quality production strategy and policy that creates a strong competitive advantage, ability to be adapted the current needs of the market and customers and creating the quality and longterm base of loyal customers. Afterwards, the research has answered the main research questions that have been discussed. However, the processing factors (situational analysis, mission and vision, strategy formulation and control) of strategic management in strategic success are not considered as significant. The competitive and unique product with priority orientation of customers' needs creates a strategic competitive advantage as a basic prerequisite of SME development. Finally, the optimizing process model for strategic development in SMEs has been created that summarizes the most important determinants and other elements for increasing the probability of long-term success in SME (based on the theoretical framework combined with the opinion of selected enterprises participated in the research). This model could be served as an inspiration for improving the optimal process in business development from theoretical and practical point of view.

Název v anglickém jazyce

Possibilities of Strategic Development in Small and Medium-Sized Entrepreneurship

Popis výsledku anglicky

The results of research have identified the most important determinants for strategic development in SME, i.e. quality and unique and competitive product under the quality production strategy and policy that creates a strong competitive advantage, ability to be adapted the current needs of the market and customers and creating the quality and longterm base of loyal customers. Afterwards, the research has answered the main research questions that have been discussed. However, the processing factors (situational analysis, mission and vision, strategy formulation and control) of strategic management in strategic success are not considered as significant. The competitive and unique product with priority orientation of customers' needs creates a strategic competitive advantage as a basic prerequisite of SME development. Finally, the optimizing process model for strategic development in SMEs has been created that summarizes the most important determinants and other elements for increasing the probability of long-term success in SME (based on the theoretical framework combined with the opinion of selected enterprises participated in the research). This model could be served as an inspiration for improving the optimal process in business development from theoretical and practical point of view.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings from XI. International Conference on Applied Business Research ICABR 2016

ISBN

978-616-278-346-3

ISSN

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e-ISSN

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Počet stran výsledku

15

Strana od-do

482-496

Název nakladatele

Kasetsart University

Místo vydání

Bangkok

Místo konání akce

Chonburi

Datum konání akce

5. 9. 2016

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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